Topic:
10 Years Of Google Tag Manager – Looking Back And Forward

Topic Description:

Google Tag Manager was introduced to the general public on October 1st, 2012. We are now celebrating its 10th anniversary. To mark this occasion, Simo Ahava will walk through the first ten years of Google Tag Manager, sharing historical info nuggets about the reasoning behind some of the most impactful feature releases to the tool.

Additionally, Simo will take a look at the future of Google Tag Manager. What is in store for the next year, five years, and even ten years for this tag management solution?

Google Tag Manager was introduced to the general public on October 1st, 2012. We are now celebrating its 10th anniversary…

To mark this occasion, Simo Ahava will walk through the first ten years of Google Tag Manager, sharing historical info nuggets about the reasoning behind some of the most impactful feature releases to the tool.

Additionally, Simo will take a look at the future of Google Tag Manager. What is in store for the next year, five years, and even ten years for this tag management solution?

Who is Simo Ahava?

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.

Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development.

Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers.

Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Sign Up to Get Updates and your Free Ticket for

MeasureSummit 2022

Connect with Simo on:
Twitter | LinkedIn

Play Video

Who Else Is Speaking at MeasureSummit 2022?!?

Topic:
"10 Years Of Google Tag Manager – Looking Back And Forward"

Topic Description:

Google Tag Manager was introduced to the general public on October 1st, 2012. We are now celebrating its 10th anniversary…

To mark this occasion, Simo Ahava will walk through the first ten years of Google Tag Manager, sharing historical info nuggets about the reasoning behind some of the most impactful feature releases to the tool.

Additionally, Simo will take a look at the future of Google Tag Manager. What is in store for the next year, five years, and even ten years for this tag management solution?

Who is Simo Ahava?

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting.

His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields.

He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.

Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development.

Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique.

He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers.

Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com.

An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Connect with Simon on: LinkedIn | Twitter