Topic:
Top 10 Tracking & Analytics Lessons on eCommerce Stores

Topic:
Top 10 Tracking & Analytics Lessons on eCommerce Stores

Topic Description:

In this talk, Brad will dive deep with real-life examples of tracking and analytics on eCommerce stores. You'll learn nuances of server-side tracking, how to remain compliant when tracking server-side, lessons from headless eCommerce sites, and how to configure event tracking to lay the foundation for a solid CRO program.

In this talk, Brad will dive deep into real-life examples of tracking and analytics on eCommerce stores.

Plus, you'll discover:

  • The nuances of server-side tracking
  • How to remain compliant when tracking server-side
  • Lessons from headless eCommerce sites
  • And how to configure event tracking to lay the foundation for a solid CRO program.

Who is Brad Redding?

Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company that was a marketplace matching shoppers and independent local retailers through dynamic personalization. Since then he’s helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk. Brad Co-Founded Elevar in 2017 which automates data collection and server-side conversion tracking for over 6,000 Shopify brands. You can find Brad sharing his knowledge on Youtube, the Elevar blog, and his Conversion Tracking Playbook podcast.

Brad has specialized in eCommerce and analytics since 2008 when he launched his first SaaS company, which was a marketplace matching shoppers and independent local retailers through dynamic personalization.

Since then, he's helped build analytics and tracking foundations for brands like Rothys, Rebecca Minkoff, and Autodesk.

Brad Co-Founded Elevar in 2017, automating data collection and server-side conversion tracking for over 6,000 Shopify brands.

Brad shares his knowledge on Youtube, the Elevar blog, and his Conversion Tracking Playbook podcast.

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Connect with Brad on:
LinkedIn | Twitter | Elevar Twitter

Connect with Brad on:
LinkedIn | Twitter | YouTube
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