Topic:
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations

Topic Description:

What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction.

At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics for telling engaging and motivating data stories. This talk will illuminate the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations.

This talk will illuminate the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations.

With her signature blend of practical, neuroscience-based principles and irreverent “tough love”, Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end.

After this session, you’ll be able to:

  • Identify the top “kiss of death” presentation practices plaguing your slides and charts
  • Get inside your audience's heads and understand precisely why they keep tuning you out
  • Understand what story mechanics are and how they apply to your data
  • Learn simple and powerful strategies sourced straight from classic and modern storytelling examples


Who should attend?

This session is for digital marketers from beginner to seasoned who are responsible for presenting insights and recommendations to stakeholders who desire time-tested and fun ways keep them awake during business meetings.

What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience! For analytics and marketing practitioners everywhere, the struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction.

At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics of telling engaging and motivating data stories…

This talk will illuminate the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations.

With her signature blend of practical, neuroscience-based principles and irreverent “tough love,” Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end.

After this session, you’ll be able to:

  • Identify the top “kiss of death” presentation practices plaguing your slides and charts
  • Get inside your audience's heads and understand precisely why they keep tuning you out
  • Understand what story mechanics are and how they apply to your data
  • Learn simple and powerful strategies sourced straight from classic and modern storytelling examples

Who is Lea Pica?

Lea Pica is a data analytics veteran turned Data Storytelling Advocate and international speaker who teaches how to present data and inspire action to thousands of data and marketing practitioners. She is the creator of the PICA Protocol data storytelling methodology, the host of the Present Beyond Measure podcast, and is currently authoring her first book, Story-Driven Data.

Lea Pica is a data analytics veteran turned Data Storytelling Advocate and international speaker who teaches how to present data and inspire action to thousands of data and marketing practitioners. She is the creator of the PICA Protocol data storytelling methodology, the host of the Present Beyond Measure podcast, and is currently authoring her first book, Story-Driven Data.

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Topic:
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations."

Topic Description:

What’s scarier than creepy, drooling zombies in a horror movie? Creepy, drooling zombies in your data presentation audience!

The struggle with presenting insights to bored, confused, and zombified stakeholders and clients is anything but fiction for analytics and marketing practitioners everywhere.

At the heart of this struggle is a simple yet dastardly villain: not knowing the mechanics of telling engaging and motivating data stories…

This talk will illuminate the elements that make Hollywood so compelling and how they can kickstart your otherwise dry presentations.

With her signature blend of practical, neuroscience-based principles and irreverent “tough love,” Lea will equip you with a fresh data storytelling script that will have your stakeholders finally understanding your insights and shouting “Action!” by the end.

After this session, you’ll be able to:

  • Identify the top “kiss of death” presentation practices plaguing your slides and charts
  • Get inside your audience's heads and understand precisely why they keep tuning you out
  • Understand what story mechanics are and how they apply to your data
  • Learn simple and powerful strategies sourced straight from classic and modern storytelling examples

Who is Lea Pica?

Lea Pica is a data analytics veteran turned Data Storytelling Advocate and international speaker who teaches how to present data and inspire action to thousands of data and marketing practitioners.

She is the creator of the PICA Protocol data storytelling methodology, the Present Beyond Measure podcast host, and is currently authoring her first book, Story-Driven Data.

Connect with Lea on: LinkedIn