Google Ads is a never ending process of testing, adjusting, optimizing. Although Machine Learning and algorithms replaced a lot of human task, account managers need more than ever to be involved in the business impact of the campaigns understanding the client, but also the client's customers.
In this process everyone makes mistakes. So did I.
No-one likes to talk about his mistakes. Neither do I.
But because my mistakes were financed by other people's money, talking about them
is a way of returning to the community some of my clients misspending. If you run Google Ads campaigns, this lecture should be on the must attend list.
Math pitfalls in Martech
Analysing data is an everyday task in performance advertising. But sometimes people overlook some simple, but very important math rules that can completely overturn the results.
This lecture will pinpoint some math procedures we usually fergot, but can significantly impact our understanding of the outcome.
If you run PPC campaigns, this lecture should be on the must attend list.
Miroslav is the only Google certified trainer in the world, being a fivefold Grandfather. Therefore he is also known as Miroslav-5G.
This said can be an indicator of his long term presence in the industry where he has done more mistakes than a dozen younger colleagues combined.
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.