Data as a Product: getting the business to buy into data

Topic Description:

What has kept Moe up at night is thinking about how the data team add value to the business and whether that is communicated well. Moe shares her experience in shifting the team from answering tickets in an endless Jira queue, to scaling for recurring problems through a data product approach. She discusses how we need to shift the way we think about value and move from data as a service to building data products that serve multiple business users. Moe will cover the first steps, the gotchas and how to test this approach in your business.

Who is Moe Kiss?

Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she was in senior product and marketing analytics roles at Australia's biggest online fashion retailer, THE ICONIC. She specialises in understanding marketing acquisition and customer behaviour through analytics, having worked both agency and client-side. She has experience across a variety of tools such as Tableau, R, SQL, Google Analytics and Snowplow. She is a passionate and active member of the analytics community, co-hosting a bi-weekly podcast, the Analytics Power Hour. She is the president of the Analytics Association of New South Wales where she helps run Data Analytics Wednesday, a monthly meet up, and Sydney MeasureCamp, yearly unconference. She won the Digital Analytics Association USA's top new practitioner award in 2018. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2022?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter