Members Login

Topic:
Commanding Attention: Training Stakeholders to Act with Looker Studio

Topic Description:

Discover the unique overlap between the world of animal training and digital marketing analytics. 

Drawing on the principles of behavior modification used in animal training, this session offers innovative techniques to design Looker Studio reports that motivate stakeholders to action.

Who is Amy Hebdon?

Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic.

She's been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock.

Her work has been published at Search Engine Journal, Search Engine Land, Unbounce, CXL, PPC Hero, Supermetrics and Copyhackers, and she’s spoken at conferences including MozCon, SMX, SearchLove, HeroConf, MeasureSummit, DigiMarCon and PPC Town Hall.

Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing.

Sign Up to Get Updates and your Free Ticket for

MeasureSummit 2023

Connect with Amy on:
LinkedIn | Twitter

Play Video

MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

Lea Pica

Data Storytelling Advocate, Story-Driven Data
Topics:

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations

Julius Fedorovicius

CEO and Founder, Analytics Mania
Topics:

30 Google Analytics 4 Quick Tips and Tricks

Brad Redding

Founder & CEO, Elevar

Topics:

Top 10 Tracking & Analytics Lessons on eCommerce Stores

Top 10 Tracking & Analytics Lessons for Shopify

Simo Ahava

Co-founder, Simmer
Topics:

10 Years Of Google Tag Manager – Looking Back And Forward

BEN COLLINS

Founder, Collins Analytics LLC
Topics:
Google Sheets and BigQuery

Krista Seiden

Founder & Principle, KS Digital LLC
Topics:
Maximize your use of Google Analytics 4!

JEFF SAUER

Founder and Lead Instructor, Data Driven U
Topics:
The GA4 Process Toolbox

JODI DANIELS

CEO & Privacy Consultant, Red Clover Advisors

Topics:
Privacy Regulations: What’s on the Horizon, How to Prepare
What’s on the Horizon, How to Prepare

CHARLES FARINA

Head of Innovation, Adswerve
Topics:
GA4 Tips & Tricks

MOE KISS

Marketing Data Lead, Canva
Topics:
Data as a Product: Getting the business to buy into data

MECHIE NKENGLA

Chief Data Strategist, Data Products LLC
Topics:
Data Literacy for Marketers – The Data Impact

ZACH RANDALL

CEO & Founder, ListenLayer
Topics:
Controversies in Privacy & Consent

JIM CAIN

Founder and Chief Innovation Officer, Napkyn Analytics
Topics:
Data's New Normal: First Party like it's 1999

AMY HEBDON

Founder and Managing Director, Paid Search Magic
Topics:
Create persuasive data stories with Google Data Studio

MIROSLAV VARGA

Martech specialist, Escape Ltd.
Topics:
Math pitfalls in Martech

BRANKO KRAL

Co-Founder & Content Director, Chosen Data
Topics:
Feedback Loops for Snowballing Revenue from Organic Traffic

JJ REYNOLDS

Founder & Visualization Strategist, DataStudio.VIP
Topics:
Build Your Actions Into Dashboards & Go Viral (internally)

SAMANTHA "VENIA" LOGAN

Online Community Architect / Consultant, SociallyConstructed.Online
Topics:

Measuring Community Health: Beyond Correlation with Qualitative Data

AGATA ADAMIAK

Director and Senior Web Analytics Consultant, Business Ahead
Topics:
Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

NAOMI SMULDERS

Data Scientist, Online Dialogue

Topics:
Mining the customer journey of your web user

RALPH SPANDL

Head of Data Visualization, Supermetrics
Topics:
Smarter Charts Make Better Dashboards: Advanced data visualization tips for Google Data Studio

BRIAN MASSEY

Conversion Scientist, Conversion Sciences
Topics:
Stupid Google Sheets Tricks for Experimenters

JULIE BRADE

Account Manager & Lead Instructor, MeasurementMarketing.io
Topics:
Measuring Your User Journey to Know Exactly Where to Optimize
name

AHMAD KANANI

Founder & Head of Analytics, Siavak
Topics:
Data Studio can do that?!

Fred Pike

Managing Director / GA & GTM Practice Lead, Northwoods Software
Topics:
Bees and CPCs: a Bee2B PPC ListenLayer Case Study

Peep Laja

CEO, Wynter
Topics:
How to Measure What Matters the Most: The Words
Previous
Next