Create persuasive data stories with Google Data Studio

Topic Description:

Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships — and even account performance — in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling in your client reports to improve comprehension and increase stakeholder buy-in. You’ll also learn how to choose the best metrics and reporting visualizations that most standard templates get wrong.

3 Take Aways

  • Design meaningful reports that serves as sales tools.
  • Curate and present data in a way that creates “light bulb moments.”
  • Earn buy-in on key analysis and recommendations.

Who is Amy Hebdon?

Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Premier Google Partner agency Paid Search Magic. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs. Her articles have been published in Search Engine Journal, Search Engine Land, Unbounce, PPC Hero, Supermetrics, Copyhackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.

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