Topic:
Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Topic Description:

Is website optimisation starting to get traction in your business? Then, you’ve probably noticed that data analysis can be a long and uncertain process for your team. This talk will show you how your existing team can be more effective and productive when using Google Analytics, so that they can find valuable insights in minutes, not hours.

Here’s what you’ll learn:

  • How to focus and align yout team with a measurement strategy.
  • How non-analysts can analyse data effectively with a better GA4 structure.
  • How to be an efficient team with the right documentation, processes and governance.
  • How to make your results transparent and get more buy-in within your team and beyond with well-planned dashboards.
  • How to provide support to your team, so they can continue to grow more confident and skilled with data analysis.


Don’t forget to download your free Google Analytics governance cheatsheet.

Who is Agata Adamiak?

Agata Adamiak runs Business Ahead, a Google Analytics consultancy specialising in governance and process optimisation. She regularly partners with international growing companies who are looking to make greater returns from their websites. She introduces new ways that regular marketers can find valuable insights in Google Analytics, which leads to increased profits and reduced customer support costs.

She has been in the industry for 10+ years, working in data analytics and conversion rate optimisation roles at international companies like Brother, Assurant, Sage and the Post Office. By working in-house, agency side and with independent clients, she has gained exposure into how things are run at different companies. This has led her to develop her own process for making marketing teams more effective at website optimisation.

As a self-proclaimed Google Analytics evangelist, she regularly shares her strategies, processes and templates with her email list.

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MeasureSummit 2022

Connect with Agata on:
LinkedIn | Business Ahead LinkedIn

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2022?!?

Topic:
"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter