Topic:
How to Measure What Matters the Most: The Words

Topic Description:

Messaging is twice as influential as design when it comes to converting new customers. But the symptoms of ineffective messaging aren’t easy to spot.

You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working? This session will teach you how to make messaging data-driven.

Who is Peep Laja?

Peep is an entrepreneur, a conversion optimization and messaging expert. Since 2011 he's built 3 companies: Speero, CXL and Wynter.

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

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