Data's New Normal: First Party like it's 1999

Topic Description:

With the huge changes in digital marketing due to cookie deprecation, UA360 sunsetting and ever increasing privacy legislation, it’s becoming more apparent not only that change is cyclical, not periodic making the development of infrastructure excellence in four critical areas is imperative to creates competitive advantages and ensure your business is future-proof.

In this session Jim walks the audience through these four areas, and explains how to negotiate data’s new normal.

  1. Durable Data Infrastructure
  2. Complete View of First-Party Data
  3. Realizing Competitive Data Advantages
  4. Set up your team and processes to stay agile through major changes.

Who is Jim Cain?

It was Jim’s curiosity about how data can be leveraged by marketers that led to him establishing Napkyn in 2009. He ideated, delivered, and iterated all of the early services delivered by Napkyn to enterprise clients. Later spearheading the partnership developed with Google that continues to be core to our business today. Jim has a unique ability to connect the dots for where the industry and individual brands will and can go with their data-driven initiatives.

With Jim’s strategie direction, Napkyn Analytics has been awarded three times as one of Canada’s Fastest Growing Companies. Jim’s goals include employing his deep-seated love of data to help enterprise marketing leaders achieve success through analytics done properly.

Jim holds a Bachelor of Arts in Political Science and resides in Ottawa, Canada’s Capital City.

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Connect with Jim on:
LinkedIn | Twitter

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Who Else Is Speaking at MeasureSummit 2022?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter