MEASURESUMMIT

MeasureSummit 2024: October 9th, 10th, & 11th

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MeasureSummit Events!

 

The Largest Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

What Is MEASURESUMMIT?

Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.

Curious about MeasureSummit? Here is what we covered in 2023…

SIMO AHAVA

Co-founder, Simmer

TOPIC:

Server-side tagging in 2023

SIOBHAN SOLBERG​

Founder, Raze Consultant, Siobhan Solberg

TOPIC:

Privacy by Design – Your Data is a Train Wreck Without It

VENIA LOGAN

Community Architect, SociallyConstructed.Online

TOPIC:

Resolving the Measurement Rift Between Community & Marketing

JULIUS FEDOROVICIUS

CEO and Founder, Analytics Mania

TOPIC:

Enhancing Google Analytics 4

AMY HEBDON

Founder and Managing Director, Paid Search Magic

TOPIC:

Commanding Attention: Training Stakeholders to Act with Looker Studio

AURÉLIE POLS

Founder, AP&A

TOPIC:

Preparing for Europe's AI Act, 5 years into GDPR enforcement

JIM STERNE

President, Target Marketing

TOPIC:

What Does Generative AI Mean for Marketing Analytics?

JULIANA JACKSON

Sr. Data and Optimisation Strategist, Media Monks

TOPIC:

Semantic Textual Analysis (Natural Language Processing Modelling)

CHRISTIE OSBORNE

Owner, Mountainside Media

TOPIC:

Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting

TON WESSELING

Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards

TOPIC:

Look Beyond Analytics to Get Insights to Optimize

ENRICO PAVAN

President & Analytics Director, Analytics Boosters

TOPIC:

GA4 + BigQuery + A.I.: The Treble of Wonders

JJ REYNOLDS

President, Mediauthentic

TOPIC:

Plan to Action: Measure and Improve Every Time

FRED PIKE

Managing Director / GA & GTM Practice Lead, Northwoods

TOPIC:

Essential GA4 parameters for every GTM container

PHIL PEARCE

Founder & Analytics Director, MeasureMinds

TOPIC:

GTAG Within GTM – WTF! The What, Why And How!

CHARLES FARINA

Director of Analytics, Adswerve

TOPIC:

Dealing with “Attribution Curveballs” in Google Analytics 4

Also Featuring Even More “On-Demand” Sessions Including…

NEIL BARNES

Head of Analytics, RocketMill

TOPIC:

Dealing with “Attribution Curveballs” in Google Analytics 4

ERIC BOISSONNEAULT

Founder & CEO, Systematik

TOPIC:

The Modern UTM Strategy

SCOTT REID

Founder & Chief Optimizer, Ecommerce Optimizers

TOPIC:

Transform Your Data into $$! Easily Leverage Your Data to Grow Your E-com Business.

ALEXANDER KIRTZEL

Creator of walkerOS, elbwalker

TOPIC:

Data Collection Reinvented: One Implementation to Rule ‘Em All

CHARLES RO

Director of Analytics, designory/eg+

TOPIC:

Customer Journey Analysis

MATTEO ZAMBON

Co-Founder & CTO, Tag Manager Italia

TOPIC:

Reports in GA4 and BigQuery

JYOT PATEL

Head of Product, Tagmate

TOPIC:

Mastering Data Analytics Debugging: Strategies and Best Practices

SHAWN DAVID

Owner/Lead Instructor, Automate To Win

TOPIC:

How To Use Workflow Automation and AI in Measurement

JEREMY PARKIN

Manager, Data Analytics & Media Intelligence, Agility PR Solutions

TOPIC:

5 Measurement Mistakes that Sabotage Your Success, and What to Do Instead

JEFF SAUER

Founder and Lead Instructor, Data Driven U

TOPIC:

How to Freelance in the World of Data and Analytics

GLENN VANDERLINDEN

Co-founder & lead solution architect, Human37

TOPIC:

Customer Data – What It Takes To Go From Theory To Production

JOSH SILVERBAUER

Head of Analytics, From the Future

TOPIC:

Microsoft Clarity, Your AI Analytics Assistant

SOFIIA BYCHKOVSKA

Analytics Trainer, MeasureSchool

TOPIC:

Assembling Your Ultimate AI Toolkit for Measurement

MATEUSZ KREMPA

COO, Piwik PRO

TOPIC:

How to Marry Your Privacy Commitments with Data Analytics and Activation?

BALAZS VAJNA

Head of Marketing Science, MarketingLens

TOPIC:

Data Science and Machine Learning Approaches for E-Commerce

SARAH BORJA

Reports and Dashboard Specialist, MeasurementMarketing.io

TOPIC:

Wow Your New Clients with Branded GA4 Dashboards

ADAM BUTZ

Data Activation Expert, Pandata GmbH

TOPIC:

Strategies to Secure Your Insights Against Data Loss Through GDPR

MANISHA MISTRY

Instructor, MeasurementMarketing.io

TOPIC:

Data Mix and Mingle: Your Strategy to Understanding Data Joins

DOUG HALL

VP Data EMEA, Media.Monks

TOPIC:

Deslio your assets with AI – building an LLM for the tech adjacent and C-levels

AGATA ADAMIAK

Founder and Senior Web Analytics Consultant, Business Ahead

TOPIC:

Reimagining Google Analytics through Integrated Dashboards, Governance, and Audits

STOCKTON FISHER

Lead Instructor, Better Than Data

TOPIC:

Coolio Things To Do With BigQuery and Server-Side GTM

JULIE BRADE

Director of Measurement, MeasurementMarketing.io

TOPIC:

One Minute Dashboards – Making It Easier to Get to the ACTION

AHMAD KANANI

Head of Analytics, Looker Studio Instructor, Siavak

TOPIC:

AI-Boosted Data Processing and Visualization with BigQuery & Looker Studio

ABHIJIT NAGENDRANATH

Senior Director, Position²

TOPIC:

The evolving marketing function as it grapples with Artificial Intelligence and Revenue Impact Marketing!

JENTE DE RIDDER

Co-founder, Stitchd

TOPIC:

Tracking on Web 3.0: How Solid Will Put Data Ownership in the Consumer's Hands

BRAD REDDING

Founder & CEO, Elevar

TOPIC:

Data Collection on Shopify: The New World of Pixels & APIs

BRIAN MASSEY

Conversion Scientist, Conversion Sciences

TOPIC:

How to manage experimenters in your organization

AMEET WADHWANI

Product Manager, Analytics Canvas

TOPIC:

How To Transition Your Reporting From UA To GA4

Meet Your MeasureSummit Hosts

Chris “Mercer” Mercer

Creator of MeasurementMarketing.io

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

What attendees have to say about MeasureSummit

Seriously – MeasureSummit is such an impressive thing all you organizers have created. Everything just drips and drizzles with quality.

Simo Ahava

Google Developer Expert

Monday’s talks were absolutely fantastic. Every single one had something that both inspired me as well as made my day-to-day life easier.Thank you for putting this together

Emilie Young

Principal; Office of Data Analytics

Thanks to all of you who volunteered and made this possible. It’s great to see the community still learning and working together in spite of the pandemic and a changing analytics landscape. Very well done!

Mike Harmanos

Data Analytics Manager

Thanks Mercer, Julian, all of the speakers and everyone behind the scenes at MeasureSummit and congratulations on a fantastic and polished event. Thank goodness I purchased a pass because it has been difficult to fit in all of the sessions I’m interested in. To get all this for free or even for the very reasonable price of a pass is just amazing. I really appreciate everyone’s time and energy.

Lindsay Buckle

Digital Marketing Analyst

A huge thanks to Julian and Mercer, the panelists, and the sponsors that made this happen. When Mercer and Julian told me earlier in the year that they’re joining forces to create an online conference, I wouldn’t have imagined that it’ll end up to become such an excellent event, full of quality content and engagement from the community. Now that it’s finished, I can only imagine how much hard work and planning has gone into running MeasureSummit. I’m honored to have been able to make a small contribution by hosting a session and am looking forward to MesureSummit 2021. Kudos to everyone that worked so hard to make this happen!

Ahmad Kanani

Data & Analytics Specialist

This has been an outstanding conference. It exceeded my expectations. I think everyone should be proud of the quality of the info. I know conferences require a lot of work, but you guys made it looks easy. Everyone should get their beverage of choice tomorrow. Many thanks.

Anne H

Strategic Digital Marketer

This is by far the best summit I have participated in. I love the interactivity, the fun bells and whistles, and all the great speakers.

Stockton Fisher

Technical Marketer

A huge “Thank you” to the entire team that pulled off this amazing summit, as well as to all the fantastic speakers that selflessly invested their time into presentations and answering all the questions. It is very much appreciated 🙂 And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope

Kristina Culi

Online Marketing Team Lead

Thank you Julian Juenemann and Chris “Mercer” Mercer for organizing this. Definitely tons of awesome content, cool community, audience engagement, etc. Thank you for the hard work and amazing experience!

Julius Fedorovicius

Julius Fedorovicius

Google Tag Manager and Google Analytics Enthusiast

Wanted to post and say thanks for making MeasureSummit happen! Seriously, kudos to Mercer, Julian, the panelists, and sponsors for making this a reality. And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope

Janice-Daphne Keohane

Manager Web Development

Thanks to everyone who has worked hard to bring MeasureSummit. The speakers have been amazing. Julian and Mercer are so much fun! And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope

Carolyn James

Web Analytics Specialis