MEASURESUMMIT
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The Largest Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.
MEASURESUMMIT 2023 was Sponsored By:
Previous MEASURESUMMIT Sponsors Include:
What Is MEASURESUMMIT?
Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.
If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.
Speakers Sessions for MeasureSummit 2023
Simo Ahava
Co-founder, Simmer
Topic:
Server-side tagging in 2023
SIOBHAN SOLBERG
Founder, Raze
Consultant, Siobhan Solberg
Topic:
Privacy by Design – Your Data is a Train Wreck Without It
Venia Logan
Community Architect, SociallyConstructed.Online
Topic:
Resolving the Measurement Rift Between Community & Marketing
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topic:
Enhancing Google Analytics 4
Amy Hebdon
Founder and Managing Director, Paid Search Magic
Topic:
Commanding Attention: Training Stakeholders to Act with Looker Studio
Aurélie Pols
Founder, AP&A
Topic:
Preparing for Europe's AI Act, 5 years into GDPR enforcement
Jim Sterne
President, Target Marketing
Topic:
What Does Generative AI Mean for Marketing Analytics?
Juliana Jackson
Sr. Data and Optimisation Strategist, Media Monks
Topic:
Semantic Textual Analysis (Natural Language Processing Modelling)
Christie Osborne
Owner, Mountainside Media
Topic:
Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting
Ton Wesseling
Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards
Topic:
Look Beyond Analytics to Get Insights to Optimize
Enrico Pavan
President & Analytics Director, Analytics Boosters
Topic:
GA4 + BigQuery + A.I.: The Treble of Wonders
JJ Reynolds
President, Mediauthentic
Topic:
Plan to Action: Measure and Improve Every Time
Fred Pike
Managing Director / GA & GTM Practice Lead, Northwoods
Topic:
Essential GA4 parameters for every GTM container
Phil Pearce
Founder & Analytics Director, MeasureMinds
Topic:
GTAG Within GTM – WTF! The What, Why And How!
Charles Farina
Director of Analytics, Adswerve
Topic:
Dealing with “Attribution Curveballs” in Google Analytics 4
Also Featuring Even More "On-Demand" Sessions Including...
Neil Barnes
Head of Analytics, RocketMill
Topic:
The Five Measurement Myths of Google Analytics 4
Eric Boissonneault
Founder & CEO, Systematik
Topic:
The Modern UTM Strategy
Scott Reid
Founder & Chief Optimizer, Ecommerce Optimizers
Topic:
Transform Your Data into $$! Easily Leverage Your Data to Grow Your E-com Business.
Alexander Kirtzel
Creator of walkerOS, elbwalker
Topic:
Data Collection Reinvented: One Implementation to Rule ‘Em All
Charles Ro
Director of Analytics, designory/eg+
Topic:
Customer Journey Analysis
Matteo Zambon
Co-Founder & CTO, Tag Manager Italia
Topic:
Reports in GA4 and BigQuery
Jyot Patel
Head of Product, Tagmate
Topic:
Mastering Data Analytics Debugging: Strategies and Best Practices
Shawn David
Owner/Lead Instructor, Automate To Win
Topic:
How To Use Workflow Automation and AI in Measurement
Jeremy Parkin
Manager, Data Analytics & Media Intelligence, Agility PR Solutions
Topic:
5 Measurement Mistakes that Sabotage Your Success, and What to Do Instead
Jeff Sauer
Founder and Lead Instructor, Data Driven U
Topic:
How to Freelance in the World of Data and Analytics
Glenn Vanderlinden
Co-founder & lead solution architect, Human37
Topic:
Customer Data – What It Takes To Go From Theory To Production
Josh Silverbauer
Head of Analytics, From the Future
Topic:
Microsoft Clarity, Your AI Analytics Assistant
SOFIIA BYCHKOVSKA
Analytics Trainer, MeasureSchool
Topic:
Assembling Your Ultimate AI Toolkit for Measurement
SARAH BORJA
Reports and Dashboard Specialist, MeasurementMarketing.io
Topic:
Wow Your New Clients with Branded GA4 Dashboards
DOUG HALL
VP Data EMEA, Media.Monks
Topic:
Deslio your assets with AI – building an LLM for the tech adjacent and C-levels
JULIE BRADE
Director of Measurement, MeasurementMarketing.io
Topic:
One Minute Dashboards – Making It Easier to Get to the ACTION
Jente De Ridder
Co-founder, Stitchd
Topic:
Tracking on Web 3.0: How Solid Will Put Data Ownership in the Consumer's Hands
MATEUSZ KREMPA
COO, Piwik PRO
Topic:
How to Marry Your Privacy Commitments with Data Analytics and Activation?
Adam Butz
Data Activation Expert, Pandata GmbH
Topic:
Strategies to Secure Your Insights Against Data Loss Through GDPR
AGATA ADAMIAK
Founder and Senior Web Analytics Consultant, Business Ahead
Topic:
Reimagining Google Analytics through Integrated Dashboards, Governance, and Audits
AHMAD KANANI
Head of Analytics, Looker Studio Instructor, Siavak
Topic:
AI-Boosted Data Processing and Visualization with BigQuery & Looker Studio
BRAD REDDING
Founder & CEO, Elevar
Topic:
Data Collection on Shopify: The New World of Pixels & APIs
Ameet Wadhwani
Product Manager, Analytics Canvas
Topic:
How To Transition Your Reporting From UA To GA4
Balazs Vajna
Head of Marketing Science, MarketingLens
Topic:
Data Science and Machine Learning Approaches for E-Commerce
MANISHA MISTRY
Instructor, MeasurementMarketing.io
Topic:
Data Mix and Mingle: Your Strategy to Understanding Data Joins
STOCKTON FISHER
Lead Instructor, Better Than Data
Topic:
Coolio Things To Do With BigQuery and Server-Side GTM
ABHIJIT NAGENDRANATH
Senior Director, Position²
Topic:
The evolving marketing function as it grapples with Artificial Intelligence and Revenue Impact Marketing!
BRIAN MASSEY
Conversion Scientist, Conversion Sciences
Topic:
How to manage experimenters in your organization
Claus Grand Bang
Associate Professor, Dania Academy
Topic:
Data-Driven Decision-Making in Business
Scott Konopasek
Head of Measurement & Media Strategy, Mint Measure
Topic:
Getting Started with Attribution for Any Stage of Company
Matthias Kraaz
COO, Windsor.ai
Topic:
Streaming Ad and Analytics Data to BigQuery
zach randall
Founder, ListenLayer
Topic:
Generative AI in Marketing
Agata Adamiak
Director and Senior Web Analytics Consultant, Business Ahead
Topics:
Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.
MEASURESUMMIT 2023 was Sponsored By:
Meet Your MeasureSummit Hosts
Chris "Mercer" Mercer
Creator of MeasurementMarketing.io
Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Julian Juenemann
Creator of MeasureSchool
Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.
Schedule is subject to change, but here's the latest…
MeasureSummit 2023 Live Broadcast
Agenda
DAY 1
October 11, 2023
Dealing with “Attribution Curveballs” in GA4
11 AM NY/5 PM Berlin
Add to Calendar 
+
Charles Farina (Adswerve)
Essential GA4 parameters for every GTM container
12 PM NY/6 PM Berlin
Add to Calendar +
Fred Pike (Northwoods)
Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting
1 PM NY/7 PM Berlin
Add to Calendar+
Christie Osborne (Mountainside Media)
GTAG Within GTM - WTF! The What, Why And How!
2 PM NY/8 PM Berlin
Add to Calendar+
Phil Pearce (MeasureMinds)
Semantic Textual Analysis (Natural Language Processing Modelling)
3 PM NY/9 PM Berlin
Add to Calendar +
Juliana Jackson (Media Monks)
Preparing for Europe's AI Act, 5 years into GDPR enforcement
11 AM NY/5 PM Berlin
Add to Calendar +
Aurélie Pols (AP&A)
Look Beyond Analytics to Get Insights to Optimize
12 PM NY/6 PM Berlin
Add to Calendar +
Ton Wesseling (Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards)
Commanding Attention: Training Stakeholders to Act with Looker Studio
1 PM NY/7 PM Berlin
Add to Calendar +
Amy Hebdon (Paid Search Magic)
GA4 + BigQuery + A.I.: The Treble of Wonders
2 PM NY/8 PM Berlin
Add to Calendar +
Enrico Pavan (Analytics Boosters)
What Does Generative AI Mean for Marketing Analytics?
3 PM NY/9 PM Berlin
Add to Calendar +
Jim Sterne (Target Marketing of Santa Barbara)
DAY 2
October 12, 2023
DAY 3
October 13, 2023
Enhancing Google Analytics 4
11 AM NY/5 PM Berlin
Add to Calendar +
Julius Fedorovicius (Analytics Mania)
Plan to Action: Measure and Improve Every Time
12 PM NY/6 PM Berlin
Add to Calendar +
JJ Reynolds (Mediauthentic)
Privacy by Design - Your Data is a Train Wreck Without It
1 PM NY/7 PM Berlin
Add to Calendar +
Siobhan Solberg (Raze)
Resolving the Measurement Rift Between Community & Marketing
2 PM NY/8 PM Berlin
Add to Calendar+
Venia Logan (SociallyConstructed.Online)
Server-side tagging in 2023
3 PM NY/9 PM Berlin
Add to Calendar +
Simo Ahava (Simmer)
Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!
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What attendees have to say about MeasureSummit
Seriously – MeasureSummit is such an impressive thing all you organizers have created. Everything just drips and drizzles with quality.
Monday’s talks were absolutely fantastic. Every single one had something that both inspired me as well as made my day-to-day life easier.Thank you for putting this together
Thanks to all of you who volunteered and made this possible. It’s great to see the community still learning and working together in spite of the pandemic and a changing analytics landscape. Very well done!
Thanks Mercer, Julian, all of the speakers and everyone behind the scenes at MeasureSummit and congratulations on a fantastic and polished event. Thank goodness I purchased a pass because it has been difficult to fit in all of the sessions I’m interested in. To get all this for free or even for the very reasonable price of a pass is just amazing. I really appreciate everyone’s time and energy.
A huge thanks to Julian and Mercer, the panelists, and the sponsors that made this happen.
When Mercer and Julian told me earlier in the year that they’re joining forces to create an online conference, I wouldn’t have imagined that it’ll end up to become such an excellent event, full of quality content and engagement from the community. Now that it’s finished, I can only imagine how much hard work and planning has gone into running MeasureSummit.
I’m honored to have been able to make a small contribution by hosting a session and am looking forward to MesureSummit 2021.
Kudos to everyone that worked so hard to make this happen!
This has been an outstanding conference. It exceeded my expectations. I think everyone should be proud of the quality of the info. I know conferences require a lot of work, but you guys made it looks easy. Everyone should get their beverage of choice tomorrow. Many thanks.
This is by far the best summit I have participated in. I love the interactivity, the fun bells and whistles, and all the great speakers.
A huge “Thank you” to the entire team that pulled off this amazing summit, as well as to all the fantastic speakers that selflessly invested their time into presentations and answering all the questions. It is very much appreciated 🙂
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
Thank you Julian Juenemann and Chris "Mercer" Mercer for organizing this. Definitely tons of awesome content, cool community, audience engagement, etc.
Thank you for the hard work and amazing experience!
Wanted to post and say thanks for making MeasureSummit happen! Seriously, kudos to Mercer, Julian, the panelists, and sponsors for making this a reality.
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
Thanks to everyone who has worked hard to bring MeasureSummit. The speakers have been amazing. Julian and Mercer are so much fun!
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
MEASURESUMMIT 2023 was Sponsored By:
FAQs
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For Free Ticket holders
You can go to this link and click the “Free Ticket Holders Click Here to Enter” button. That will take you to the page where you can watch the MeasureSummit 🙂 For your reference, here is a screenshot 😉
As a free ticket holder, there is no login details. Instead, you can go to this link and click the “Free Ticket Holders Click Here to Enter” button. That will take you to the page where you can watch the MeasureSummit live. 🙂 For your reference, here is a screenshot 😉
Click “Speaker Sessions”. Then, click the speaker that you want to watch. As a free ticket holder, speaker videos are available for you to watch for 24 hrs after they spoke. If you want to watch them after the 24 hrs is up, All Access Pass will give you an access to watch them anytime you want.
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