MEASURESUMMIT

2022

October 5, 2022 - October 7, 2022

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MeasureSummit 2022

The First Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

MEASURESUMMIT 2022 is Sponsored by:

measuresummit-2022-sponsors

What Is MEASURESUMMIT?

Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.

Who's Speaking at MeasureSummit 2022?

Lea Pica

Data Storytelling Advocate, Story-Driven Data
Topic:

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations

Brad Redding

Founder & CEO, Elevar

Topic:

Top 10 Tracking & Analytics Lessons for Shopify

Ben Collins

Founder, Collins Analytics LLC

Topic:

Google Sheets and BigQuery

Jeff Sauer

Founder and Lead Instructor, Data Driven U
Topic:
The GA4 Process Toolbox

Jodi Daniels

CEO & Privacy Consultant, Red Clover Advisors
Topic:
What’s on the Horizon, How to Prepare

Moe Kiss

Marketing Data Lead, Canva
Topic:
Data as a Product: Getting the business to buy into data

Jim Sterne

President, Target Marketing of Santa Barbara

Topic:

Care and Feeding of Digital Analysts

Peep Laja

CEO, Wynter

Topic:

How to measure what measures the most: the words

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topic:

30 Google Analytics 4 Quick Tips and Tricks

Simo Ahava

Co-founder, Simmer

Topic:

10 Years Of Google Tag Manager – Looking Back And Forward

Krista Seiden

Founder & Principle, KS Digital LLC

Topic:

Maximize your use of Google Analytics 4!

Brie Anderson

Owner, BEAST Analytics
Topic:
Social Media Marketers:
Track Your Impact
The ROI of Social and How to Prove It

Charles Farina

Head of Innovation, Adswerve
Topic:
GA4 Tips & Tricks

Mechie Nkengla

Chief Data Strategist, Data Products LLC
Topic:
Data Literacy for Marketers – The Data Impact

Zach Randall

CEO & Founder, ListenLayer
Topic:
Controversies in Privacy & Consent

Naomi Smulders

Data Scientist, Online Dialogue
Topic:

Mining the customer journey of your web user

Will be announcing more speakers in the coming days...

Simo Ahava

Co-founder, Simmer

Topic:

10 Years Of Google Tag Manager – Looking Back And Forward

Ben Collins

Founder, Collins Analytics LLC

Topic:

Google Sheets and BigQuery

Charles Farina

Head of Innovation, Adswerve
Topic:
GA4 Tips & Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topic:

30 Google Analytics 4 Quick Tips and Tricks

Jodi Daniels

CEO & Privacy Consultant, Red Clover Advisors
Topic:

Privacy Regulations: What’s on the Horizon, How to Prepare

What’s on the Horizon, How to Prepare

Moe Kiss

Marketing Data Lead, Canva
Topic:
Data as a Product: Getting the business to buy into data

Peep Laja

CEO, Wynter

Topic:

How to Measure What Matters the Most: The Words

Lea Pica

Data Storytelling Advocate, Story-Driven Data
Topic:

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations

Mechie Nkengla

Chief Data Strategist, Data Products LLC
Topic:
Data Literacy for Marketers – The Data Impact

Zach Randall

CEO & Founder, ListenLayer
Topic:
Controversies in Privacy & Consent

Brad Redding

Founder & CEO, Elevar

Topic:

Top 10 Tracking & Analytics Lessons on eCommerce Stores

Top 10 Tracking & Analytics Lessons for Shopify

Jeff Sauer

Founder and Lead Instructor, Data Driven U
Topic:
The GA4 Process Toolbox

Krista Seiden

Founder & Principle, KS Digital LLC

Topic:

Maximize your use of Google Analytics 4!

Naomi Smulders

Data Scientist, Online Dialogue
Topic:

Mining the customer journey of your web user

Also featuring...

Jim Cain

Founder and Chief Innovation Officer, Napkyn Analytics
Topic:

Data's New Normal: First Party like it's 1999

Branko Kral

Co-Founder & Content Director, Chosen Data
Topic:

Feedback Loops for Snowballing Revenue from Organic Traffic

Agata Adamiak

Director and Senior Web Analytics Consultant, Business Ahead
Topic:

Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Brian Massey

Conversion Scientist, Conversion Sciences
Topic:

Automating Test Analysis with Google Sheets

Topic:

Amy Hebdon

Founder and Managing Director, Paid Search Magic
Topic:

Create persuasive data stories with Google Data Studio

JJ Reynolds

Founder & Visualization Strategist, DataStudio.VIP
Topic:

Build Your Actions Into Dashboards & Go Viral (internally)

Naomi Smulders

Data Scientist, Online Dialogue
Topic:

Mining the customer journey of your web user

Julie Brade

Account Manager & Lead Instructor, MeasurementMarketing.io
Topic:

Measuring Your User Journey to Know Exactly Where to Optimize

Fred Pike

Managing Director / GA & GTM Practice Lead, Northwoods Software
Topic:
Bees and CPCs: a Bee2B PPC ListenLayer Case Study

Miroslav Varga

Martech specialist, Escape Ltd.
Topic:

Google Ads mistakes I don't like to talk about

Samantha "Venia" Logan

Online Community Architect / Consultant, SociallyConstructed.Online
Topic:

Measuring Community Health: Beyond Correlation with Qualitative Data

Ralph Spandl

Head of Data Visualization, Supermetrics
Topic:

Smarter Charts Make Better Dashboards: Advanced data visualization tips for Google Data Studio

name

Ahmad Kanani

Founder & Head of Analytics, Siavak
Topic:

Data Studio can do that?!

Will be announcing more speakers in the coming days...

Agata Adamiak

Director and Senior Web Analytics Consultant, Business Ahead
Topic:

Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Julie Brade

Account Manager & Lead Instructor, MeasurementMarketing.io
Topic:

Measuring Your User Journey to Know Exactly Where to Optimize

Jim Cain

Founder and Chief Innovation Officer, Napkyn Analytics
Topic:

Data's New Normal: First Party like it's 1999

Amy Hebdon

Founder and Managing Director, Paid Search Magic
Topic:

Create persuasive data stories with Google Data Studio

name

Ahmad Kanani

Founder & Head of Analytics, Siavak
Topic:

Data Studio can do that?!

Branko Kral

Co-Founder & Content Director, Chosen Data
Topic:

Feedback Loops for Snowballing Revenue from Organic Traffic

Samantha "Venia" Logan

Online Community Architect / Consultant, SociallyConstructed.Online
Topic:

Measuring Community Health: Beyond Correlation with Qualitative Data

Brian Massey

Conversion Scientist, Conversion Sciences
Topic:

Stupid Google Sheets Tricks for Experimenters

Fred Pike

Managing Director / GA & GTM Practice Lead, Northwoods Software
Topic:
Bees and CPCs: a Bee2B PPC ListenLayer Case Study

JJ Reynolds

Founder & Visualization Strategist, DataStudio.VIP
Topic:

Build Your Actions Into Dashboards & Go Viral (internally)

Ralph Spandl

Head of Data Visualization, Supermetrics
Topic:

Smarter Charts Make Better Dashboards: Advanced data visualization tips for Google Data Studio

Miroslav Varga

Martech specialist, Escape Ltd.
Topic:

Math pitfalls in Martech

Agata Adamiak

Director and Senior Web Analytics Consultant, Business Ahead
Topics:

Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Will be announcing more speakers in the coming days...

Meet Your Hosts

Chris "Mercer" Mercer

Creator of MeasurementMarketing.io

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

What You Have To Look Forward To…

The MeasureSchool and MeasurementMarketing.io teams worked together to bring you a power-packed summit to set the stage for the new era of the measurement professional.

MeasureSummit gives you the most up to date strategies, tactics, and techniques for 2022 and beyond.

Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.

The speakers are first and foremost practitioners of the craft.

And we’ve all joined under one mission…

Helping You Grow Your Knowledge, Skills, and  Business With Data-Driven Marketing!

What was covered during MeasureSummit 2022

Agenda

DAY 1

October 5, 2022

How to Measure What Matters the Most: The Words
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Peep Laja (Wynter)

Julius Fedorovicius
30 Google Analytics 4 Quick Tips and Tricks
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

Julius Fedorovicius (Analytics Mania)

Privacy Regulations:
What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
👉 Add to Calendar📆+

Jodi Daniels (Red Clover Advisors)

What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
👉 Add to Calendar📆+

Jodi Daniels (Red Clover Advisors)

Controversies in Privacy & Consent
2 PM NY/8 PM Berlin
👉 Add to Calendar 📆+

Zach Randall (ListenLayer)

Maximize your use of Google Analytics 4!
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Krista Seiden (KS Digital LLC)

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons on eCommerce Stores
1 PM NY/7 PM Berlin
👉 Add to Calendar 📆+

Brad Redding (Elevar)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
👉 Add to Calendar 📆+

Brad Redding (Elevar)

Data Literacy for Marketers – The Data Impact
2 PM NY/8 PM Berlin
👉 Add to Calendar 📆+

Mechie Nkengla (Data Products LLC)

Charles_personal-photo
GA4 Tips & Tricks
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Charles Farina (Adswerve)

DAY 2

October 6, 2022

DAY 3

October 7, 2022

Data as a Product: Getting the business to buy into data
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Moe Kiss (Canva)

Jeff-Sauer
The GA4 Process Toolbox
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

Jeff Sauer (Data Driven U)

Mining the customer journey of your web user
1 PM NY/7 PM Berlin
👉 Add to Calendar 📆+

Naomi Smulders (Online Dialogue)

10 Years Of Google Tag Manager – Looking Back And Forward
2 PM NY/8 PM Berlin
👉 Add to Calendar 📆+

Simo Ahava (Simmer)

Closing Party!
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Julian & Mercer

All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin
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Stéphane Hamel (Digital Marketing & Analytics Consultant)

Effective Data Communication Using Data Studio
12PM NY/6PM Berlin
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Michele Kiss (Analytics Demystified)

The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin
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Mikael Thuneberg (Supermetrics)

Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin
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Fred Pike (Northwoods)

Optimising for accessibility
3PM NY/9PM Berlin
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Amrdeep "Ammo" Athwal (Conversions Matter LTD)

MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin
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Julian & Mercer

DAY 4

October 1, 2021

Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!

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What participants have to say about MeasureSummit

MEASURESUMMIT 2022 is Sponsored by:

measuresummit-2022-sponsors