Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.
If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.
Lace Rogers
Senior Director, PMG
TOPIC:
Unleashing the power of Bigquery to activate your marketing data and improve performance
Ilana WechsleR
Founder, Teach Traffic
TOPIC:
The Paid Traffic Puzzle: How to use data to scale your Google & Facebook ad campaigns profitably
Brian Clifton
Founder & Director of Data Collection Compliance, Verified Data
TOPIC:
Alternatives to GA4 – Not a feature comparison!
Juliana Jackson
Associate Director, Data & Digital Experience, Media Monks
Krasimir Bambalov
Team Lead Data Science, EU | Master of Science, Machine Learning, Media Monks
TOPIC:
From Search Query to Intent with a Small Language Model
Josh Silverbauer
Head of Analytics & CRO, From the Future
TOPIC:
AI-nalytics: Practical uses of AI in Analytics
Charles Farina
VP Digital Strategy, Adswerve
TOPIC:
What's new with Adobe Customer Journey Analytics
Ameet Wadhwani
Product Manager, Analytics Canvas
TOPIC:
Reporting on GA4 Data – what's new and interesting in the 4 reporting surfaces
Julius Fedorovicius
CEO and Founder, Analytics Mania
TOPIC:
JavaScript tips for Google Tag Manager
Jodi Daniels
CEO & Privacy Consultant, Red Clover Advisors
TOPIC:
Essential Data Privacy Insights for Modern Marketers
Sarah Crooke
Founder and Analytics Specialist, Meliorum
TOPIC:
Fast-Track Your Analytics: Streamlining GA4, GTM, and Looker Studio at Scale
Siavash (Ahmad) Kanani
Founder at Siavak Analytics and Lead Instructor at Looker Studio Masterclass
TOPIC:
Unlocking Magic in Looker Studio
Dana DiTomaso
Founder & Lead Instructor, Kick Point Playbook
TOPIC:
Will it blend? Methods to level up your reporting using Looker Studio
Simo Ahava
Co-founder, Simmer Oy
TOPIC:
Data stream consolidation with server-side Google Tag Manager
Eric Boissonneault
CEO & Founder, Systematik
TOPIC:
How to build your data strategy
Nitesh Sharoff
Analytics Consultant & Instructor, Growth Runner
TOPIC:
The shocking dangers of marketing pixels (and what you can do about them)
Laura Purontaus
Managing Consultant, Columbia Road
TOPIC:
Repeat your work – version control for analysts
Ritvik Sharma
Director, Data and Analytics, Chain Reaction
TOPIC:
Supercharge your website with Gemini AI and Google Cloud via client-side GTM!
Clément Sirvente
Data analytics expertise and innovation Manager, Fifty-five
TOPIC:
Power Analytics = Power BI + Google Analytics
Neil Barnes
Head of Analytics, PMG
TOPIC:
Engage audiences and drive action through data storytelling
Lars Maat
Founder, Maatwerk Online
TOPIC:
Measurement in a Google Ads world
Abdo Mazloum
CEO, Webtmize
TOPIC:
Data science for e-commerce businesses
Tamás Geiger
COO, Co-Owner, JabJab Online Marketing
TOPIC:
Consent Mode headache – common implementation bugs and resolutions
Enrico Pavan
CEO & Data Manager, Analytics Boosters
TOPIC:
GA4, Meridian and other AI / MMM tools to set the proper attribution
Usman Qureshi
Founder, Data Terminus
TOPIC:
Landing Page Optimization with GA4
Venia Logan
Community Architect and Ph.D in Communications, SociallyConstructed.Online & University of Melbourne
TOPIC:
Marketer's Role in Community Moderation
Qasim Ali Khan
Consultant Digital Analytics, Convz
TOPIC:
Marketing Attribution – Connecting the Dots
Brett Lohmeyer
Senior Director, Digital Marketing Analytics, Equifax
TOPIC:
Creating a super powerful GA4 dataset in BigQuery to power your Looker Studio reports
Balazs Vajna
Head of Marketing Science, MarketingLens
TOPIC:
The power of native data transfers in BigQuery
Denis Golubovskyi
Founder & CEO, Stape
TOPIC:
POAS based tracking for Google Ads and Google Analytics using sGTM
Taylor Cruz
Senior Consultant, Digital Analytics and Insights, BlastX Consulting
TOPIC:
The VAR Effect: Navigating Big Shifts in the Digital Analytics Industry
Florian Möller
Founder & CEO, Ecommerce Analytics GmbH
TOPIC:
Teaching Digital Analytics in an effective way – how to really keep things in your brain
Alex Ignatenko
Marketing Analytics Expert, Add2Cart Marketing Analytics Agency
TOPIC:
Marketing Attribution In BigQuery – Tweaks And Shortcuts
Ateeq Ahmad
Principal, Albany Analytics, LLC
TOPIC:
Using Statistics with Google Analytics data
Jordan Hill
Founder, Blue Highlighted Text
TOPIC:
Organized Automation: Practical API Uses
Omair Shaikh
Staff Consultant, MarketLytics
TOPIC:
Speeding Up Looker Studio Dashboards: Best Practices and Recommendations
Fred Pike
Managing Director / GA & GTM Practice Lead, Northwoods
TOPIC:
Consent Mode – a look behind the scenes
Ron Sherbert
President, Traffic and Measurement
TOPIC:
Less Data – More Impact:
A Focused Approach to Measurement
JJ Reynolds
Founder, Vision Labs
TOPIC:
5x Your Time to Action Using A Framework For Taking Action on Data
Aarti Thakkar
Head of Analytics, DataSlush
TOPIC:
Data, Meet AI: A Match Made in Business Heaven
Anni Kristiina Salo
CEO, Tracklution
TOPIC:
Top 5 Fixes You Need for Perfect Conversion Tracking in 2025
Mariusz Michalczuk
CEO, Conversion
TOPIC:
Product scoring based on Google Analytics 4 to empower marketing campaigns performance
Benoit Weber
Head of Analytics, In Marketing We Trust
TOPIC:
From Concept to Launch: Building a Robust Server-Side Framework
Connor Phillips
Head of Analytics, Twigeo
TOPIC:
Marketing Measurement in a Privacy-Centric World
Carly Boddy
Product Manager, Google Analytics, Google
Tika Spijkerman
Founder, Gaforyou
TOPIC:
Maximize your Advertising ROI with GA4 and First-Party Data
Petri Mertanen
Founder and Analytics Consultant, Mertanen & Analytics Associates
TOPIC:
Beyond the Basics: Solving Digital Analytics Challenges with AI and Advanced Modelling
Georg Link
Open Source Strategist and Director of Sales, Bitergia
TOPIC:
Comprehensive metrics for growing an open source community
Manisha Mistry
Instructor and Technical Marketer, MeasureU
TOPIC:
BigQuery Essentials: When to Level Up into BigQuery or Stay with GA4
Agata Adamiak
Founder and Senior Web Analytics Consultant, Business Ahead
TOPIC:
Deciphering Website User Journeys: How to Transform Event Data into Insights with Google Analytics and Looker Studio
Brian Massey
Sr. Conversion Scientist, Conversion Sciences LLC
TOPIC:
Quantifying Messaging and Measuring Attitudes
Joe Leano
Cofounder and head of implementation, Autograph Analytics
TOPIC:
Into the Data-Verse: Automating Your Way Out of Data Chaos Across Hundreds of Websites
Zach Randall
CEO, ListenLayer
TOPIC:
Connect the Dots Between Marketing & Sales
Michael Rumiantsau
Founder, Narrative BI
TOPIC:
How to Use AI for Marketing Analytics (Without Losing Your Mind to Hallucinations)
David Peake
Co-Founder, Wild Pursuit Online Marketing
TOPIC:
Marketing a Museum in Africa: The story of an award-winning project, that used savvy marketing with data layer listeners, to save a museum
Colin Lee
Product Manager, Microsoft Clarity
TOPIC:
Engage Your Users with AI-Powered Analytics
Stockton Fisher
Director of Strategy, Vision Labs
TOPIC:
A Data Guide To First-Order Profitability
John Lovett
VP, Analytics, Seer Interactive
TOPIC:
Thriving in the AI Revolution: A Measure Analyst's Guide to AI-Assisted Analysis
Chris “Mercer” Mercer
Co-Founder of MeasureU
Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Julian Juenemann
Creator of MeasureSchool
Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.
Seriously – MeasureSummit is such an impressive thing all you organizers have created. Everything just drips and drizzles with quality.
Simo Ahava
Google Developer Expert
Monday’s talks were absolutely fantastic. Every single one had something that both inspired me as well as made my day-to-day life easier.Thank you for putting this together
Emilie Young
Principal; Office of Data Analytics
Thanks to all of you who volunteered and made this possible. It’s great to see the community still learning and working together in spite of the pandemic and a changing analytics landscape. Very well done!
Mike Harmanos
Data Analytics Manager
Thanks Mercer, Julian, all of the speakers and everyone behind the scenes at MeasureSummit and congratulations on a fantastic and polished event. Thank goodness I purchased a pass because it has been difficult to fit in all of the sessions I’m interested in. To get all this for free or even for the very reasonable price of a pass is just amazing. I really appreciate everyone’s time and energy.
Lindsay Buckle
Digital Marketing Analyst
A huge thanks to Julian and Mercer, the panelists, and the sponsors that made this happen. When Mercer and Julian told me earlier in the year that they’re joining forces to create an online conference, I wouldn’t have imagined that it’ll end up to become such an excellent event, full of quality content and engagement from the community. Now that it’s finished, I can only imagine how much hard work and planning has gone into running MeasureSummit. I’m honored to have been able to make a small contribution by hosting a session and am looking forward to MesureSummit 2021. Kudos to everyone that worked so hard to make this happen!
Ahmad Kanani
Data & Analytics Specialist
This has been an outstanding conference. It exceeded my expectations. I think everyone should be proud of the quality of the info. I know conferences require a lot of work, but you guys made it looks easy. Everyone should get their beverage of choice tomorrow. Many thanks.
Anne H
Strategic Digital Marketer
This is by far the best summit I have participated in. I love the interactivity, the fun bells and whistles, and all the great speakers.
Stockton Fisher
Technical Marketer
A huge “Thank you” to the entire team that pulled off this amazing summit, as well as to all the fantastic speakers that selflessly invested their time into presentations and answering all the questions. It is very much appreciated 🙂 And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope
Kristina Culi
Online Marketing Team Lead
Thank you Julian Juenemann and Chris “Mercer” Mercer for organizing this. Definitely tons of awesome content, cool community, audience engagement, etc. Thank you for the hard work and amazing experience!
Julius Fedorovicius
Google Tag Manager and Google Analytics Enthusiast
Wanted to post and say thanks for making MeasureSummit happen! Seriously, kudos to Mercer, Julian, the panelists, and sponsors for making this a reality. And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope
Janice-Daphne Keohane
Manager Web Development
Thanks to everyone who has worked hard to bring MeasureSummit. The speakers have been amazing. Julian and Mercer are so much fun! And the engagement in the chat was beyond amazing. Thank you, everyone! I gave up 3 nights of sleep but it was worthed #teameurope
Carolyn James
Web Analytics Specialis
