(MeasureSummit 2021 will be live by September 28th - October 1st, 2021)

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The First Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

We’ve put together an All-Star line-up of the top measurement, data, and marketing experts to reveal their top strategies and tactics to help you grow your business.

Get your free ticket for MeasureSummit 2021

What Is MeasureSummit?

For the first time ever, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit 2020 is for YOU.

MEASURESUMMIT 2020 Was Sponsored by

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Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit 2021 is for YOU.

MeasureSummit Brings Speakers Like

Simo Ahava

Founder, Simmer

Julius Fedorovicius

Julius Fedorovicius

Founder, Analytics Mania

Ahmad Kanani

Founder & Head of Analytics, Siavak Analytics

Amrdeep “Ammo” Athwal

Optimisation Consultant, Conversions Matter LTC

Khai Yong Ng

Digital Marketing Consultant, Growth PJ

Fred Pike

Managing Director & GA/GTM Practice Lead, Northwoods

Erin Cefaratti

Data Strategist, Futurety

Michael Loban

Chief Growth Officer, InfoTrust

Miroslav Varga

Martech specialist, Escape Ltd.

Stockton Fisher

Founder, Greater Than Marketing

Stéphane Hamel

Digital Marketing & Analytics Consultant

Mariia Bocheva

Attribution & Automation Specialist, Google

Gerry White

SEO Director, Rise at Seven

Lea Pica

Data Storytelling Advocate, Story-Driven Data

Peter O'Neill

Data Strategy Director, ZHS Orchards

Dana DiTomaso

Kick Point

Meet Your Hosts

Chris "Mercer" Mercer

Creator of

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

What You Have To Look Forward To…

The MeasureSchool and teams worked together to bring you a power-packed summit to set the stage for the new era of the measurement professional.

MeasureSummit gives you the most up to date strategies, tactics, and techniques for 2021 and beyond.

Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.

The speakers are first and foremost practitioners of the craft.

And we’ve all joined under one mission…

Helping You Grow Your Knowledge, Skills, and  Business With Data-Driven Marketing!

What was covered during MeasureSummit 2020



September 22, 2020

Fireside Chat with Julian and Mercer

Simo Ahava (8-bit-sheep)

Increase Your Remarketing ROI in 45 mins With This Free Tool

Mike Rhodes (Agency Savvy)

Six Secrets of Google Data Studio

Ahmad Kanani (Siavak)

Google Apps + Web for 2020 and Beyond

Charles Farina (Adswerve)

How to Turn Your Measurement Work into a Product (and a Profitable Revenue Stream)

David Krevitt (Coding is For Losers)

Julius Fedorovicius
Google Tag Manager Data Layer Tips and Tricks

Julius Fedorovicius (Analytics Mania)

3 Keys to Avoiding Data Presentation Zombification and Creating an Impact with Your Insights

Lea Pica ( / Story-Driven Data)

Tom Breeze
How To Crush It With YouTube Ads - 3 Steps To Predictably Profitable And Stupendously Scalable Results

Tom Breeze (Viewability)

Digital Analytics Trends: A Changing Industry and What's Next

Krista Seiden (KS Digital)

Everyday Behavioral Science for Websites that Convert

Brian Massey (Conversion Sciences LLC)


September 23, 2020


September 24, 2020

Analytics You Need to Know

Yehoshua Coren (Analytics Ninja)

Google Analytics and How To Avoid Bad Data

Brian Clifton (Verified Data)

Advanced Techniques in Google Sheets to Enhance Your Data Workflows

Ben Collins (The Collins School of Data)

Marketing Attribution 101 - Building Your Own Attribution Model

Hussain Mehmood (Marketlytics)

Google Analytics Audits: Now and in the Future

Paul Koks (Online Metrics)

Leading vs. Lagging Metrics: How to Pick’em, How to Validate ‘em, and Where to Find ‘em

Justin Rondeau (DigitalMarketer)

Server Side Tagging in Google Tag Manager

Simo Ahava (8-bit-sheep)

Measuring All the Things: How to Stay Focused and Productive When the World is Demanding More of Your Time Than Ever

Jeff Sauer (Data Driven U)

Khrystyna Grynko
When Do You Stop Analyzing and Start Taking Actions?

Khrystyna Grynko (Better&Stronger)

MeasureSummit 2020 Recap & Closing

Julian & Mercer


September 25, 2020

Frequently Asked Questions

You get the ability to attend and participate in MeasureSummit 2020 live on September 22-25th.

Can't make it? Consider purchasing our All Access Pass to get the recordings of each session. (Details on the All Access Pass is available once you register for a Free Ticket)

MeasureSummit 2020 takes place from 22nd, September, 2020 to 25th, September, 2020. This is a virtual event. All you need to do to attend is enter your name and email to get your free ticket (click the button below to claim yours now). We recommend you attend on a desktop or laptop computer for the best experience.

You get 24 hours of access for each session. You can also invest in an “All Access Pass” for lifetime access (available once you register for a Free Ticket)

To get confirmation on your registration or to request a copy of a receipt please email [email protected]

Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!

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