Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.
If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.
Server-side tagging in 2023
Consultant, Siobhan Solberg
Privacy by Design – Your Data is a Train Wreck Without It
Community Architect, SociallyConstructed.Online
Resolving the Measurement Rift Between Community & Marketing
CEO and Founder, Analytics Mania
Enhancing Google Analytics 4
Founder and Managing Director, Paid Search Magic
Commanding Attention: Training Stakeholders to Act with Looker Studio
Preparing for Europe's AI Act, 5 years into GDPR enforcement
President, Target Marketing
What Does Generative AI Mean for Marketing Analytics?
Sr. Data and Optimisation Strategist, Media Monks
Semantic Textual Analysis (Natural Language Processing Modelling)
Owner, Mountainside Media
Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting
Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards
Look Beyond Analytics to Get Insights to Optimize
President & Analytics Director, Analytics Boosters
GA4 + BigQuery + A.I.: The Treble of Wonders
Plan to Action: Measure and Improve Every Time
Managing Director / GA & GTM Practice Lead, Northwoods
Essential GA4 parameters for every GTM container
Founder & Analytics Director, MeasureMinds
GTAG Within GTM – WTF! The What, Why And How!
Director of Analytics, Adswerve
Dealing with “Attribution Curveballs” in Google Analytics 4
Head of Analytics, RocketMill
The Five Measurement Myths of Google Analytics 4
Founder & CEO, Systematik
The Modern UTM Strategy
Founder & Chief Optimizer, Ecommerce Optimizers
Transform Your Data into $$! Easily Leverage Your Data to Grow Your E-com Business.
Creator of walkerOS, elbwalker
Data Collection Reinvented: One Implementation to Rule ‘Em All
Director of Analytics, designory/eg+
Customer Journey Analysis
Co-Founder & CTO, Tag Manager Italia
Reports in GA4 and BigQuery
Head of Product, Tagmate
Mastering Data Analytics Debugging: Strategies and Best Practices
Owner/Lead Instructor, Automate To Win
How To Use Workflow Automation and AI in Measurement
Manager, Data Analytics & Media Intelligence, Agility PR Solutions
5 Measurement Mistakes that Sabotage Your Success, and What to Do Instead
Founder and Lead Instructor, Data Driven U
How to Freelance in the World of Data and Analytics
Co-founder & lead solution architect, Human37
Customer Data – What It Takes To Go From Theory To Production
Head of Analytics, From the Future
Microsoft Clarity, Your AI Analytics Assistant
Analytics Trainer, MeasureSchool
Assembling Your Ultimate AI Toolkit for Measurement
Reports and Dashboard Specialist, MeasurementMarketing.io
Wow Your New Clients with Branded GA4 Dashboards
VP Data EMEA, Media.Monks
Deslio your assets with AI – building an LLM for the tech adjacent and C-levels
Director of Measurement, MeasurementMarketing.io
One Minute Dashboards – Making It Easier to Get to the ACTION
Tracking on Web 3.0: How Solid Will Put Data Ownership in the Consumer's Hands
COO, Piwik PRO
How to Marry Your Privacy Commitments with Data Analytics and Activation?
Data Activation Expert, Pandata GmbH
Strategies to Secure Your Insights Against Data Loss Through GDPR
Founder and Senior Web Analytics Consultant, Business Ahead
Reimagining Google Analytics through Integrated Dashboards, Governance, and Audits
Head of Analytics, Looker Studio Instructor, Siavak
AI-Boosted Data Processing and Visualization with BigQuery & Looker Studio
Founder & CEO, Elevar
Data Collection on Shopify: The New World of Pixels & APIs
Product Manager, Analytics Canvas
How To Transition Your Reporting From UA To GA4
Head of Marketing Science, MarketingLens
Data Science and Machine Learning Approaches for E-Commerce
Data Mix and Mingle: Your Strategy to Understanding Data Joins
Lead Instructor, Better Than Data
Coolio Things To Do With BigQuery and Server-Side GTM
Senior Director, Position²
The evolving marketing function as it grapples with Artificial Intelligence and Revenue Impact Marketing!
Conversion Scientist, Conversion Sciences
How to manage experimenters in your organization
Associate Professor, Dania Academy
Data-Driven Decision-Making in Business
Head of Measurement & Media Strategy, Mint Measure
Getting Started with Attribution for Any Stage of Company
Streaming Ad and Analytics Data to BigQuery
Generative AI in Marketing
Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.
Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.
Schedule is subject to change, but here's the latest…
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