Topic:
Feedback Loops for Snowballing Revenue from Organic Traffic

Topic Description:

Content is the marketing fuel used by serious companies, and organic search is the biggest source of traffic for most websites. Yet, SEO reporting is often lacking, focused on stepping stone metrics such as rankings. In this session, Branko is going to walk you through a specific framework developed through years of work with a variety of MarTech companies. You're going to watch an analysis of a real traffic & conversions dashboard, built for a real client. Then you'll learn what measurement, communication and strategy you'll need to action feedback loops in your own content & SEO team, too.

Who is Branko Kral?

Branko speaks four languages fluently, has lived in seven countries, and leads a global team on four continents. He loves content marketing because he sees it as language at scale, and he loves data because it provides the feedback loops for achieving the scale. The content & SEO agency he helps build focuses on MarTech companies, and his guides have been published on the likes of Moz, WordStream, Orbit Media, or the Google Analytics Twitter. Come to the session, ping Branko on LinkedIn, or check out chosendata.com to get resources that will get you ahead.

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Connect with Branko on:
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Topic:
"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter