Measuring Community Health: Beyond Correlation with Qualitative Data

Topic Description:

In CMX's 2022 community industry report, the #1 struggle community brands and their managers had was proving Community ROI and getting C-suite support for community goals. There are many helpful metrics to do this; Community Generated Leads (CGL), Life-time Value (LtV), Community Pulse Check, Net Promoter Score (NPS), and Customer satisfaction (cSAT). Unfortunately, the 2nd biggest problem reported is that community platforms are rarely connected to CRM or data. The story is disjointed and fails to provide enough information for action. Measuring community is therefore low-priority and remains hard to measure the same way as marketing metrics. This talk will break down the reasons for this disconnect, how to measure your community, and integrate your two data stories so you can seamlessly deliver the right numbers, week-over-week by leveraging social-scientific methods.

Who is Samantha "Venia" Logan?

Since learning to measure closeted, questioning, an under-resourced LGBTQ+ people online while still respecting their privacy, safety, and anonymity, Samantha ‘Venia' Logan has become an expert in measuring online communities alongside marketing efforts. She's an Online Community Architect and Consultant with additional experience in full-stack marketing.

Venia has spent 9 years combining the marketing workflow with community-led businesses to create robust online communities around magnetic brands. Recently she's made her digital consultancy SociallyConstructed.Online into an eCourse business to teach business owners, marketers and community managers how to measure online brand community health.

Samantha Venia Logan is one of the creators of the CHAOSS project's Social Currency Metric System (SCMS), and she focuses on making qualitative data actionable alongside quantitative metrics. She's a regular panelist on CHAOSScast, and active in a lot of places.

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Who Else Is Speaking at MeasureSummit 2022?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter