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Commanding Attention: Training Stakeholders to Act with Looker Studio
Topic Description:
Discover the unique overlap between the world of animal training and digital marketing analytics.
Drawing on the principles of behavior modification used in animal training, this session offers innovative techniques to design Looker Studio reports that motivate stakeholders to action.
Who is Amy Hebdon?
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic.
She's been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock.
Her work has been published at Search Engine Journal, Search Engine Land, Unbounce, CXL, PPC Hero, Supermetrics and Copyhackers, and she’s spoken at conferences including MozCon, SMX, SearchLove, HeroConf, MeasureSummit, DigiMarCon and PPC Town Hall.
Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing.
MeasureSummit 2022 Speakers
Who Else Is Speaking at MeasureSummit 2023?!?
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Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
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30 Google Analytics 4 Quick Tips and Tricks
Founder & CEO, Elevar
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Top 10 Tracking & Analytics Lessons on eCommerce Stores
Top 10 Tracking & Analytics Lessons for Shopify
CEO & Privacy Consultant, Red Clover Advisors
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Measuring Community Health: Beyond Correlation with Qualitative Data
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