Math pitfalls in Martech

Google Ads mistakes I don't like to talk about Google Ads is a never ending process of testing, adjusting, optimizing. Although Machine Learning and algorithms replaced a lot of human task, account managers need more than ever to be involved in the business impact of the campaigns understanding the client, but also the client's customers. In this process everyone makes mistakes. So did I. No-one likes to talk about his mistakes. Neither do I. But because my mistakes were financed by other people's money, talking about them is a way of returning to the community some of my clients misspending. If you run Google Ads campaigns, this lecture should be on the must attend list. Math pitfalls in Martech Analysing data is an everyday task in performance advertising. But sometimes people overlook some simple, but very important math rules that can completely overturn the results. This lecture will pinpoint some math procedures we usually fergot, but can significantly impact our understanding of the outcome. If you run PPC campaigns, this lecture should be on the must attend list.