MeasureSummit Speaker Sessions
Main Stage

Siavash (Ahmad) Kanani

Founder at Siavak Analytics, Siavak Analytics
Unlocking Magic in Looker Studio

Juliana Jackson & Krasimir Bambalov

Associate Director, Data & Digital Experience & Team Lead Data Science, EU | Master of Science, Media Monks
From Search Query to Intent with a Small Language Model

Charles Farina

VP Digital Strategy, Adswerve
What's new with Adobe Customer Journey Analytics

Sarah Crooke

Founder and Analytics Specialist, Meliorum
Fast-Track Your Analytics: Streamlining GA4, GTM, and Looker Studio at Scale
Enjoy the most recent MeasureSummit 2024 Live Stream!
JavaScript tips for Google Tag Manager

Jodi Daniels

CEO & Privacy Consultant, Red Clover Advisors
Essential Data Privacy Insights for Modern Marketers
The Paid Traffic Puzzle: How to use data to scale your Google & Facebook ad campaigns profitably

Josh Silverbauer

Head of Analytics & CRO, From the Future
AI-nalytics: Practical uses of AI in Analytics

Dana DiTomaso

Founder & Lead Instructor, Kick Point Playbook
Will it blend? Methods to level up your reporting using Looker Studio

Brian Clifton

Founder & Director of Data Collection Compliance, Verified Data
Alternatives to GA4 - Not a feature comparison!

LacΓ« Rogers

Senior Director, PMG
Unleashing the power of Bigquery to activate your marketing data and improve performance

Nitesh Sharoff

Analytics Consultant & Instructor, Growth Runner
The shocking dangers of marketing pixels (and what you can do about them)
Reporting on GA4 Data - what's new and interesting in the 4 reporting surfaces
How to build your data strategy
Data stream consolidation with server-side Google Tag Manager
MeasureSummit 2023 - Live Streams!

Charles Farina (2023)

Director of Analytics, Adswerve
Dealing with β€œAttribution Curveballs” in GA4

Fred Pike (2023)

Managing Director / GA & GTM Practice Lead, Northwoods
Essential GA4 parameters for every GTM container
Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting

Phil Pearce (2023)

Founder & Analytics Director, MeasureMinds
GTAG within GTM - WTF! The what, why and how!

Juliana Jackson (2023)

Sr. Data and Optimisation Strategist, Media Monks
Semantic Textual Analysis (Natural Language Processing Modelling)
Preparing for Europe's AI Act, 5 years into GDPR enforcement
Look Beyond Analytics to Get Insights to Optimize

Amy Hebdon (2023)

Founder and Managing Director, Paid Search Magic
Commanding Attention: Training Stakeholders to Act with Looker Studio

Enrico Pavan (2023)

President & Analytics Director, Analytics Boosters
GA4 + BigQuery + A.I.: The Treble of Wonders
What Does Generative AI Mean for Marketing Analytics?
Enhancing Google Analytics 4
Plan to Action: Measure and Improve Every Time

Siobhan Solberg (2023)

Founder of Raze, Consultant at Siobhan Solberg, Raze
Privacy by Design - Your Data is a Train Wreck Without It
Resolving the Measurement Rift Between Community & Marketing
Server-side tagging in 2023
How to Measure What Matters the Most: The Words
Learnings and Hard Lessons After 1 Year With Google Analytics 4

Jodi Daniels (2022)

CEO & Privacy Consultant, Red Clover Advisors
Privacy Regulations: What’s on the Horizon, How to Prepare
Controversies in Privacy & Consent
Maximize your use of Google Analytics 4!

Lea Pica (2022)

Data Storytelling Advocate, Story-Driven Data
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
Google Sheets and BigQuery
Top 10 Tracking & Analytics Lessons on eCommerce Stores
Data Literacy for Marketers - The Data Impact

Charles Farina (2022)

Head of Innovation, Adswerve, Adswerve
GA4 Tips & Tricks

Moe Kiss (2022)

Marketing Data Lead, Canva
Data as a Product: getting the business to buy into data

Jeff Sauer (2022)

Founder and Lead Instructor, Data Driven U
The GA4 Process Toolbox
Mining the customer journey of your web user
10 Years Of Google Tag Manager – Looking Back And Forward

Sessions by Agenda

DAY 1

October 5, 2022

How to Measure What Matters the Most: The Words
11 AM NY/5 PM Berlin
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Peep Laja (Wynter)

30 Google Analytics 4 Quick Tips and Tricks
12 PM NY/6 PM Berlin
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Julius Fedorovicius (Analytics Mania)

Privacy Regulations:
What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

Controversies in Privacy & Consent
2 PM NY/8 PM Berlin
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Zach Randall (ListenLayer)

Maximize your use of Google Analytics 4!
3 PM NY/9 PM Berlin
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Krista Seiden (KS Digital LLC)

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
11 AM NY/5 PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
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Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons on eCommerce Stores
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Data Literacy for Marketers – The Data Impact
2 PM NY/8 PM Berlin
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Mechie Nkengla (Data Products LLC)

Charles_personal-photo
GA4 Tips & Tricks
3 PM NY/9 PM Berlin
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Charles Farina (Adswerve)

DAY 2

October 6, 2022

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
11 AM NY/5 PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
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Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Data Literacy for Marketers – The Data Impact
2 PM NY/8 PM Berlin
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Mechie Nkengla (Data Products LLC)

Charles_personal-photo
GA4 Tips & Tricks
3 PM NY/9 PM Berlin
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Charles Farina (Adswerve)

DAY 2

October 6, 2022

DAY 3

October 7, 2022

Data as a Product: Getting the business to buy into data
11 AM NY/5 PM Berlin
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Moe Kiss (Canva)

Jeff-Sauer
The GA4 Process Toolbox
12 PM NY/6 PM Berlin
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Jeff Sauer (Data Driven U)

Mining the customer journey of your web user
1 PM NY/7 PM Berlin
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Naomi Smulders (Online Dialogue)

10 Years Of Google Tag Manager – Looking Back And Forward
2 PM NY/8 PM Berlin
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Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
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Michael Loban (InfoTrust)

Closing Party!
3 PM NY/9 PM Berlin
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Julian & Mercer

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