MeasureSummit 2021 Speaker Sessions

Learnings and Hard Lessons After 1 Year With Google Analytics 4

Ahmad Kanani

Founder & Head of Analytics, Siavak Analytics
Leveraging Data Studio for Agency Growth

Magda Baciu

Data Analytics & Conversion Expert, Growth Savvy
The Paracetamol For Your Conversion Headache

Dana DiTomaso

President & Partner, Kick Point
Measuring Content Success
Why Google Analytics is Awesome, But Not Straight Out of the Box
Digital Jobs to Be Done

Alex Langshur

Founder & Co-CEO, Cardinal Path
Digitals' Tectonic Breakup (How the "Death of Cookies" Are Changing Measurement)

Lea Pica

Data Storytelling Advocate, LeaPica.com / Story-Driven Data
The P.I.C.A. Protocol

Erin Cefaratti

Data Strategist, Futurety
Top Down or Ground Up? Developing Your Analytics Strategy
Everything to Know About Facebook Conversions API

Talia Wolf

Founder & Chief Optimizer, GetUplift
The Power of Emotion: How to Create Experiences People Actually Want to Convert

Peter O’Neill

Data Strategy Director, ZHS Orchards
Retailer Digital Analytics: Getting the Fundamentals Right

Derek Ooi

Head of Digital Analytics, Flying Bisons
Introduction to Mobile App Attribution & Mobile App Links

Enrico Pavan

Founder & Data Manager, Analytics Boosters
GA4 & Universal Analytics for Ecommerce: how to get the best from both and increase conversions

Brian Clifton

Founder, Director Analytics Quality Assurance & Compliance, Verified Data
Gain Visitor Consent Without Losing 70% Of Your Data

Miroslav Varga

Martech specialist, Escape Ltd.
Surprising Google Ads Test Results

Mariia Bocheva

Attribution & automation specialist, Google
Attribution: Theory and Practice

Khai Yong Ng

Digital Marketing Consultant, Growth PJ
Tech Fundamentals For Aspiring Data-Driven Marketers
Served With A Side Of Server-side Tagging

Michael Loban

Chief Growth Officer, InfoTrust
In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"

Brian Piper

Director of Content Strategy and Assessment, University of Rochester
Data Driven Content Strategy

Krista Seiden

Founder & Principal Consultant, KS Digital LLC
Reset and Realign your Analytics Set Up with Google Analytics 4

Jim Cain

Founder and CEO, Napkyn Analytics
How Cookie Extinction Has Made Data a Team Sport

StΓ©phane Hamel

Digital Marketing & Analytics Consultant,
All the World is Made of Faith, and Trust, and Pixie Dust
Effective Data Communication Using Data Studio
The Future of Marketing Measurement: How to Win in a World of Data

Fred Pike

Managing Director and GA/GTM Practice Lead, Northwoods
Tracking Micro-Conversions in GA4

Amrdeep Athwal

Optimisation consultant, Conversions Matter LTD
Optimising for accessibility

Julie Brade

Account Manager & Lead Instructor, MeasurementMarketing.io
Bringing Measurement to the Table
The New Ranking Game

Sessions by Agenda

DAY 1

September 28, 2021

Learnings and Hard Lessons After 1 Year With GA4
11AM NY/5PM Berlin ]
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Julius Fedorovicius (Analytics Mania)

How to Leverage Google Data Studio to Grow Your Agency
12PM NY/6PM Berlin
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Ahmad Kanani (Siavak)

The Paracetamol For Your Conversion Headache
1PM NY/7 PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Magda Baciu (Growth Savvy)

Measuring Content Success
2PM NY/8PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Dana DiTomaso (Kick Point)

Why Google Analytics is Awesome, But Not Straight Out of the Box
3PM NY/9PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Gerry White (Rise at Seven)

The P.I.C.A. Protocol
11AM NY/5PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Recommendations That Get Done
11AM NY/5PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Top Down or Ground Up? Developing Your Analytics Strategy
12PM NY/6PM Berlin
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Erin Cefaratti (Futurety)

Everything to Know About Facebook Conversions API
1PM NY/7PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Stockton Fisher (Greater Than Marketing)

The Power of Emotion: How to Create Experiences People Actually Want to Convert To
2PM NY/8PM Berlin
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Talia Wolf (Getuplift)

Retailer Digital Analytics: Getting the Fundamentals Right 3PM NY/9PM Berlin
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Peter O'Neill (ZHS Orchards)

DAY 2

September 29, 2021

DAY 3

September 30, 2021

Surprising Google Ads Test Results
11AM NY/5PM Berlin]
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Miroslav Varga (Escape Ltd.)

Attribution: Theory and Practice
12PM NY/6PM Berlin]
πŸ‘‰ Add to Calendar πŸ“†+

Mariia Bocheva (Google)

Tech Fundamentals For Aspiring Data-Driven Marketers
1PM NY/7PM Berlin]
πŸ‘‰ Add to Calendar πŸ“†+

Khai Yong Ng (Growth PJ)

Served With A Side Of Server-side Tagging
2PM NY/8PM Berlin]
πŸ‘‰ Add to Calendar πŸ“†+

Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
πŸ‘‰ Add to Calendar πŸ“†+

Michael Loban (InfoTrust)

All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

StΓ©phane Hamel (Digital Marketing & Analytics Consultant)

Effective Data Communication Using Data Studio
12PM NY/6PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Michele Kiss (Analytics Demystified)

The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin
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Mikael Thuneberg (Supermetrics)

Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin
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Fred Pike (Northwoods)

Optimising for accessibility
3PM NY/9PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Amrdeep "Ammo" Athwal (Conversions Matter LTD)

MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin
πŸ‘‰ Add to Calendar πŸ“†+

Julian & Mercer

DAY 4

October 1, 2021

DAY 1

September 22, 2020

Fireside Chat with Julian and Mercer

1PM NY / 7PM Berlin
Simo Ahava (8-bit-sheep)

Increase Your Remarketing ROI in 45 mins With This Free Tool

2PM NY / 8PM Berlin
Mike Rhodes (Agency Savvy)

Six Secrets of Google Data Studio

3PM NY / 9PM Berlin
Ahmad Kanani (Siavak)

Google Apps + Web for 2020 and Beyond

4PM NY / 10PM Berlin
Charles Farina (Adswerve)

How to Turn Your Measurement Work into a Product (and a Profitable Revenue Stream)

5PM NY / 11PM Berlin
David Krevitt (Coding is For Losers)

Google Tag Manager Data Layer Tips and Tricks

1PM NY / 7PM Berlin
Julius Fedorovicius (Analytics Mania)

Lea-Pica
3 Keys to Avoiding Data Presentation Zombification and Creating an Impact with Your Insights

2PM NY / 8PM Berlin
Lea Pica (Leapica.com / Story-Driven Data)

Digital Analytics Trends: A Changing Industry and What's Next

4PM NY / 10PM Berlin
Krista Seiden (KS Digital)

Everyday Behavioral Science for Websites that Convert

5PM NY / 11PM Berlin
Brian Massey (Conversion Sciences LLC)

DAY 2

September 23, 2020

DAY 3

September 24, 2020

Analytics You Need to Know

1PM NY / 7PM Berlin
Yehoshua Coren (Analytics Ninja)

Google Analytics and How To Avoid Bad Data

2PM NY / 8PM Berlin
Brian Clifton (Verified Data)

Advanced Techniques in Google Sheets to Enhance Your Data Workflows

3PM NY / 9PM Berlin
Ben Collins (The Collins School of Data)

Marketing Attribution 101 - Building Your Own Attribution Model

4PM NY / 10PM Berlin
Hussain Mehmood (Marketlytics)

Google Analytics Audits: Now and in the Future

5PM NY / 11PM Berlin
Paul Koks (online-metrics)

Server Site Tagging in Google Tag Manager

2PM NY / 8PM Berlin
Simo Ahava (8-bit-sheep)

When Do You Stop Analyzing and Start Taking Actions?

4PM NY / 10PM Berlin
Khrystyna Grynko (Better&Stronger)

MeasureSummit 2020 Recap & Closing

5PM NY / 11PM Berlin
Julian & Mercer

DAY 4

September 25, 2020

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