MeasureSummit Speaker Sessions
Main Stage
2024
2023

Siavash (Ahmad) Kanani
Founder at Siavak Analytics, Siavak Analytics
Unlocking Magic in Looker Studio

Juliana Jackson & Krasimir Bambalov
Associate Director, Data & Digital Experience & Team Lead Data Science, EU | Master of Science, Media Monks
From Search Query to Intent with a Small Language Model

Charles Farina
VP Digital Strategy, Adswerve
What's new with Adobe Customer Journey Analytics

Sarah Crooke
Founder and Analytics Specialist, Meliorum
Fast-Track Your Analytics: Streamlining GA4, GTM, and Looker Studio at Scale
Enjoy the most recent MeasureSummit 2024 Live Stream!

Julius Fedorovicius
CEO and Founder, Analytics Mania
JavaScript tips for Google Tag Manager

Jodi Daniels
CEO & Privacy Consultant, Red Clover Advisors
Essential Data Privacy Insights for Modern Marketers

Ilana Wechsler
Founder, Teach Traffic
The Paid Traffic Puzzle: How to use data to scale your Google & Facebook ad campaigns profitably

Josh Silverbauer
Head of Analytics & CRO, From the Future
AI-nalytics: Practical uses of AI in Analytics

Dana DiTomaso
Founder & Lead Instructor, Kick Point Playbook
Will it blend? Methods to level up your reporting using Looker Studio

Brian Clifton
Founder & Director of Data Collection Compliance, Verified Data
Alternatives to GA4 - Not a feature comparison!

LacΓ« Rogers
Senior Director, PMG
Unleashing the power of Bigquery to activate your marketing data and improve performance

Nitesh Sharoff
Analytics Consultant & Instructor, Growth Runner
The shocking dangers of marketing pixels (and what you can do about them)

Ameet Wadhwani
Product Manager, Analytics Canvas
Reporting on GA4 Data - what's new and interesting in the 4 reporting surfaces

Eric Boissonneault
CEO & Founder, Systematik
How to build your data strategy

Simo Ahava
Co-founder, Simmer Oy
Data stream consolidation with server-side Google Tag Manager
MeasureSummit 2023 - Live Streams!

Charles Farina (2023)
Director of Analytics, Adswerve
Dealing with βAttribution Curveballsβ in GA4

Fred Pike (2023)
Managing Director / GA & GTM Practice Lead, Northwoods
Essential GA4 parameters for every GTM container
Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting

Phil Pearce (2023)
Founder & Analytics Director, MeasureMinds
GTAG within GTM - WTF! The what, why and how!

Juliana Jackson (2023)
Sr. Data and Optimisation Strategist, Media Monks
Semantic Textual Analysis (Natural Language Processing Modelling)

AurΓ©lie Pols (2023)
Founder, AP&A
Preparing for Europe's AI Act, 5 years into GDPR enforcement

Ton Wesseling (2023)
Evidence-based growth expert, Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards
Look Beyond Analytics to Get Insights to Optimize

Amy Hebdon (2023)
Founder and Managing Director, Paid Search Magic
Commanding Attention: Training Stakeholders to Act with Looker Studio

Enrico Pavan (2023)
President & Analytics Director, Analytics Boosters
GA4 + BigQuery + A.I.: The Treble of Wonders

Jim Sterne (2023)
President, Target Marketing
What Does Generative AI Mean for Marketing Analytics?

Julius Fedorovicius (2023)
CEO and Founder, Analytics Mania
Enhancing Google Analytics 4

JJ Reynolds (2023)
Managing Director, VisionLabs.co
Plan to Action: Measure and Improve Every Time

Siobhan Solberg (2023)
Founder of Raze, Consultant at Siobhan Solberg, Raze
Privacy by Design - Your Data is a Train Wreck Without It

Venia Logan (2023)
Online Community Architect, SociallyConstructed.Online
Resolving the Measurement Rift Between Community & Marketing

Simo Ahava (2023)
Co-founder, Simmer
Server-side tagging in 2023

Peep Laja (2022)
CEO, Wynter
How to Measure What Matters the Most: The Words
Learnings and Hard Lessons After 1 Year With Google Analytics 4

Jodi Daniels (2022)
CEO & Privacy Consultant, Red Clover Advisors
Privacy Regulations: Whatβs on the Horizon, How to Prepare

Zach Randall (2022)
CEO & Founder, ListenLayer
Controversies in Privacy & Consent

Krista Seiden (2022)
Founder & Principal, KS Digital LLC
Maximize your use of Google Analytics 4!

Lea Pica (2022)
Data Storytelling Advocate, Story-Driven Data
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Arenβt Using in your Data Presentations

Ben Collins (2022)
Founder, Collins Analytics LLC
Google Sheets and BigQuery

Brad Redding (2022)
Founder & CEO, Elevar
Top 10 Tracking & Analytics Lessons on eCommerce Stores

Mechie Nkengle (2022)
Chief Data Strategist, Data Products LLC
Data Literacy for Marketers - The Data Impact

Charles Farina (2022)
Head of Innovation, Adswerve, Adswerve
GA4 Tips & Tricks

Moe Kiss (2022)
Marketing Data Lead, Canva
Data as a Product: getting the business to buy into data

Jeff Sauer (2022)
Founder and Lead Instructor, Data Driven U
The GA4 Process Toolbox

Naomi Smulders (2022)
Data Scientist, Online Dialogue
Mining the customer journey of your web user

Simo Ahava (2022)
Co-founder, Simmer
10 Years Of Google Tag Manager β Looking Back And Forward
MeasureSummit 2022
Sessions by Agenda
DAY 1
October 5, 2022

How to Measure What Matters the Most: The Words
11 AM NY/5 PM Berlin
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Peep Laja (Wynter)

30 Google Analytics 4 Quick Tips and Tricks
12 PM NY/6 PM Berlin
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Julius Fedorovicius (Analytics Mania)

Privacy Regulations:
Whatβs on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

Whatβs on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

Controversies in Privacy & Consent
2 PM NY/8 PM Berlin
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Zach Randall (ListenLayer)

Maximize your use of Google Analytics 4!
3 PM NY/9 PM Berlin
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Krista Seiden (KS Digital LLC)

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Arenβt Using in your Data Presentations
11 AM NY/5 PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
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Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons on eCommerce Stores
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Data Literacy for Marketers β The Data Impact
2 PM NY/8 PM Berlin
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Mechie Nkengla (Data Products LLC)

GA4 Tips & Tricks
3 PM NY/9 PM Berlin
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Charles Farina (Adswerve)
DAY 2
October 6, 2022

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Arenβt Using in your Data Presentations
11 AM NY/5 PM Berlin
π Add to Calendar π+
Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
π Add to Calendar π+
Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
π Add to Calendar π+
Brad Redding (Elevar)

Data Literacy for Marketers β The Data Impact
2 PM NY/8 PM Berlin
π Add to Calendar π+
Mechie Nkengla (Data Products LLC)

GA4 Tips & Tricks
3 PM NY/9 PM Berlin
π Add to Calendar π+
Charles Farina (Adswerve)
DAY 2
October 6, 2022
DAY 3
October 7, 2022

Data as a Product: Getting the business to buy into data
11 AM NY/5 PM Berlin
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Moe Kiss (Canva)

The GA4 Process Toolbox
12 PM NY/6 PM Berlin
π Add to Calendar π+
Jeff Sauer (Data Driven U)

Mining the customer journey of your web user
1 PM NY/7 PM Berlin
π Add to Calendar π+
Naomi Smulders (Online Dialogue)

10 Years Of Google Tag Manager β Looking Back And Forward
2 PM NY/8 PM Berlin
π Add to Calendar π+
Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
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Michael Loban (InfoTrust)

Closing Party!
3 PM NY/9 PM Berlin
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Julian & Mercer