Data's New Normal: First Party like it's 1999

With the huge changes in digital marketing due to cookie deprecation, UA360 sunsetting and ever increasing privacy legislation, it’s becoming more apparent not only that change is cyclical, not periodic making the development of infrastructure excellence in four critical areas is imperative to creates competitive advantages and ensure your business is future-proof. In this session Jim walks the audience through these four areas, and explains how to negotiate data’s new normal. 1. Durable Data Infrastructure 2. Complete View of First-Party Data 3. Realizing Competitive Data Advantages 4. Set up your team and processes to stay agile through major changes.