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Fred Pike (2022)

Managing Director / GA & GTM Practice Lead, Northwoods Software
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Bees and CPCs: A Bee2B PPC ListenLayer Case Study

October 07, 2022 | Presented by Fred Pike (2022)

Every marketer wants to know - *really* know - how effective their ad spend is. In this case study, I'll show the 10-step process we use with a high-end B2B client to track and report on every single ad conversion. Thanks to ListenLayer, GA, GTM, lpurls, and Google Sheets, no conversions fall through the cracks.

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