Feedback Loops for Snowballing Revenue from Organic Traffic

Content is the marketing fuel used by serious companies, and organic search is the biggest source of traffic for most websites. Yet, SEO reporting is often lacking, focused on stepping stone metrics such as rankings. In this session, Branko is going to walk you through a specific framework developed through years of work with a variety of MarTech companies. You're going to watch an analysis of a real traffic & conversions dashboard, built for a real client. Then you'll learn what measurement, communication and strategy you'll need to action feedback loops in your own content & SEO team, too.