Create persuasive data stories with Google Data Studio

Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling in your client reports to improve comprehension and increase stakeholder buy-in. You’ll also learn how to choose the best metrics and reporting visualizations that most standard templates get wrong. 3 Take Aways Design meaningful reports that serves as sales tools. Curate and present data in a way that creates "light bulb moments." Earn buy-in on key analysis and recommendations.