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Active since 2015, Tag Manager Italia is an award-winning consulting and training agency specializing in digital analytics and in particular in tracking and measuring data from websites, e-commerce and digital marketing campaigns.
 
Recognized by industry experts and insiders as the Italian competence center of reference for Google Tag Manager and Google Analytics 4, Tag Manager Italia is an official GA4 Alpha Tester and one of the international centers of excellence for the implementation of digital analytics at a strategic level (Data Strategy, Measurement Models, Data Model, etc.) and at an operational level (Google Analytics 4, Server-Side tracking, Google Tag Manager, etc.).
 
Led by the three partners Francesco Tomasi, Roberto Guiotto and Matteo Zambon, the Tag Manager Italia team counts over 35 collaborators and deals with digital analytics with its three vertical business units: Consulting, Training, Research and Development.
 
In 2022 Tag Manager Italia won the “Golden Punchcard Prize” at Superweek, the most important conference in the world on digital analytics.
 
Also in 2022, Matteo Zambon and Tag Manager Italia were the first Italians ever to win the Quanties Awards for the “Top Analytics Educator” category.


Events, Training and Community

Matteo Zambon – Co-Founder and CTO, is a recognized international digital analytics expert, an enthusiastic digital analytics’ community contributor and the first expert in Italy to divulge, since 2015, the importance of Google Tag Manager and how to use this tool to improve the business and marketing campaigns’ performances of web marketing professionals and entrepreneurs.

In the last two years, his first book “Google Tag Manager for beginners” sold more than 3.000 copies of . On top of that, about 2.000 copies of his new book “Google Analytics 4 for beginners” have been sold since its release on the 16th of June 2022. 

Last June, Matteo and his team created GA4 Summit, the first Italian event ever dedicated to Digital Analytics and GA4.

During the GA4 Summit, participants could learn how to strategically configure and implement GA4 through insights and real case studies of renowned brands such as Decathlon, Esprinet SpA and Banca Ifis.

The event had a worldwide resonance, welcoming on the stage international experts such as Steen Rasmussen, Alejandro Zielinsky and Denis Golubovskiy, recording numbers that testify an important appreciation and echo: over 400 attendees, 23 speeches and real case studies, 8 Top Partners, 18 national and international Digital Analytics and Ecommerce speakers, over 800 mention posts dedicated to the event.

Consulting

In the last 3 years Tag Manager Italia registered a steady 30% growth in revenue, paired with an over 60% increase in the number of clients and a 20% increase in the number of new employers and collaborators.

Clients of Tag Manager Italia’s consulting and training services include SMEs, digital agencies, institutions, universities, multinationals and big brands. In particular, Tag Manager Italia implements structured digital analytics projects in the sectors Agricultural machinery (such as CNH Industrial), Financial Services (such as Banca Ifis), Healthcare, Non-Profit (such as Greenpeace and Save the Children), IT Distribution (such as Esprinet SpA), Sporting goods distribution (such as Decathlon), Serie A football teams and many more.

R&D

Tag Manager Italia reinvests in R&D projects nearly 15% of its revenue in order to propose to its clients always the top-of-market solutions and give them a unique competitive advantage.

Awarded as the best digital analytics solution during Superweek 2022 – the most important global event in the Digital Analytics industry -, Tag Chef is a tools suite that extends Google Tag Manager’s functionalities and it’s capable of speeding up the daily work of Digital Analysts, avoid errors, reduce repetitive tasks and gain a competitive advantage over competitors.

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