October 5, 2022 - October 7, 2022

The First Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

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Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.

MeasureSummit Brings Speakers Like

Simo Ahava

Founder, Simmer

Julius Fedorovicius

Julius Fedorovicius

Founder, Analytics Mania

Ahmad Kanani

Founder & Head of Analytics, Siavak Analytics

Amrdeep “Ammo” Athwal

Optimisation Consultant, Conversions Matter LTC

Khai Yong Ng

Digital Marketing Consultant, Growth PJ

Fred Pike

Managing Director & GA/GTM Practice Lead, Northwoods

Erin Cefaratti

Data Strategist, Futurety

Michael Loban

Chief Growth Officer, InfoTrust

Miroslav Varga

Martech specialist, Escape Ltd.

Stockton Fisher

Founder, Greater Than Marketing

Stéphane Hamel

Digital Marketing & Analytics Consultant

Mariia Bocheva

Attribution & Automation Specialist, Google

Gerry White

SEO Director, Rise at Seven

Lea Pica

Data Storytelling Advocate, Story-Driven Data

Peter O'Neill

Data Strategy Director, ZHS Orchards

Michele Kiss

Senior Partner, Analytics Demystified

Dana DiTomaso

President & Partner, Kick Point

Mikael Thuneberg

CEO & Founder, Supermetrics

Magda Baciu

Data Analytics & Conversion Expert,
Growth Savvy

Chris Lang

Founder, Inbox Leader

Talia Wolf

Founder & Chief Optimizer, Getuplift

For the first time, MeasureSummit Second Stage featured...

Enrique Gonzales

Director of Digital Analytics, American Association for the Advancement of Science

Alex Langshur

Founder & Co-CEO,
Cardinal Path

Derek Ooi

Head of Digital Analytics,
Flying Bisons

Enrico Pavan

Founder & Data Manager,
Analytics Boosters

Brian Piper

Director of Content Strategy and
Assessment, University of Rochester

Krista Seiden

Founder & Principal Consultant,
KS Digital LLC

Brian Clifton

Founder, Director Analytics Quality Assurance & Compliance, Verified Data

Jim Cain

Founder and CEO,
Napkyn Analytics

Julie Brade

Account Manager & Lead Instructor,

John Limbocker

Founder, Internet Dominators

John Ostrowski

Principal Growth Experiments,
iTech Media

Meet Your Hosts

Chris "Mercer" Mercer

Creator of

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

What You Have To Look Forward To…

The MeasureSchool and teams worked together to bring you a power-packed summit to set the stage for the new era of the measurement professional.

MeasureSummit gives you the most up to date strategies, tactics, and techniques for 2021 and beyond.

Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.

The speakers are first and foremost practitioners of the craft.

And we’ve all joined under one mission…

Helping You Grow Your Knowledge, Skills, and  Business With Data-Driven Marketing!

What was covered during MeasureSummit 2021



September 28, 2021

Julius Fedorovicius
Learnings and Hard Lessons After 1 Year With GA4
11AM NY/5PM Berlin
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Julius Fedorovicius (Analytics Mania)

How to Leverage Google Data Studio to Grow Your Agency
12PM NY/6PM Berlin
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Ahmad Kanani (Siavak)

The Paracetamol For Your Conversion Headache
1PM NY/7 PM Berlin
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Magda Baciu (Growth Savvy)

Measuring Content Success
2PM NY/8PM Berlin
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Dana DiTomaso (Kick Point)

Why Google Analytics is Awesome, But Not Straight Out of the Box
3PM NY/9PM Berlin
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Gerry White (Rise at Seven)

The P.I.C.A. Protocol
11AM NY/5PM Berlin
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Lea Pica ( / Story-Driven Data)

Top Down or Ground Up? Developing Your Analytics Strategy
12PM NY/6PM Berlin
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Erin Cefaratti (Futurety)

Everything to Know About Facebook Conversions API
1PM NY/7PM Berlin
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Stockton Fisher (Greater Than Marketing)

The Power of Emotion: How to Create Experiences People Actually Want to Convert To
2PM NY/8PM Berlin
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Talia Wolf (Getuplift)

Retailer Digital Analytics: Getting the Fundamentals Right 3PM NY/9PM Berlin
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Peter O'Neill (ZHS Orchards)


September 29, 2021


September 30, 2021

Surprising Google Ads Test Results
11AM NY/5PM Berlin]
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Miroslav Varga (Escape Ltd.)

Attribution: Theory and Practice
12PM NY/6PM Berlin]
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Mariia Bocheva (Google)

Tech Fundamentals For Aspiring Data-Driven Marketers
1PM NY/7PM Berlin]
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Khai Yong Ng (Growth PJ)

Served With A Side Of Server-side Tagging
2PM NY/8PM Berlin]
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Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
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Michael Loban (InfoTrust)

All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin
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Stéphane Hamel (Digital Marketing & Analytics Consultant)

Effective Data Communication Using Data Studio
12PM NY/6PM Berlin
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Michele Kiss (Analytics Demystified)

The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin
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Mikael Thuneberg (Supermetrics)

Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin
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Fred Pike (Northwoods)

Optimising for accessibility
3PM NY/9PM Berlin
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Amrdeep "Ammo" Athwal (Conversions Matter LTD)

MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin
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Julian & Mercer


October 1, 2021

Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!

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What participants have to say about MeasureSummit

MEASURESUMMIT 2021 was Sponsored by: