MEASURESUMMIT
2022
October 5, 2022 - October 7, 2022
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MeasureSummit 2022
The First Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.
MEASURESUMMIT 2022 is Sponsored by:
Get UNLIMITED Access to MeasureSummit 2020!
Here’s What Your Get When You Upgrade To The MeasureSummit 2020 All Access Pass:
- 20+ MeasureSummit 2020 Speaker Video Recordings
- 20+ MeasureSummit 2020 Speaker Audio Recordings
- 20+ MeasureSummit 2020 Speaker Presentation Transcripts
- Members Only Events with Mercer and Julian
- Access to the MeasureSummit Community
What Is MEASURESUMMIT?
Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.
If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.
MeasureSummit 2022 Speakers
Lea Pica
Data Storytelling Advocate, Story-Driven Data
Topics:
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
Brad Redding
Founder & CEO, Elevar
Topics:
Top 10 Tracking & Analytics Lessons for Shopify
Jim Sterne
President, Target Marketing of Santa Barbara
Topics:
Care and Feeding of Digital Analysts
Ben Collins
Founder, Collins Analytics LLC
Topics:
Google Sheets and BigQuery
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Simo Ahava
Co-founder, Simmer
Topics:
10 Years Of Google Tag Manager – Looking Back And Forward
Krista Seiden
Founder & Principle, KS Digital LLC
Topics:
Maximize your use of Google Analytics 4!
Also featuring...
Jim Cain
Founder and Chief Innovation Officer, Napkyn Analytics
Topics:
Data's New Normal: First Party like it's 1999
Branko Kral
Co-Founder & Content Director, Chosen Data
Topics:
Feedback Loops for Snowballing Revenue from Organic Traffic
Amy Hebdon
Founder and Managing Director, Paid Search Magic
Topics:
Create persuasive data stories with Google Data Studio
JJ Reynolds
Founder & Visualization Strategist, DataStudio.VIP
Topics:
Build Your Actions Into Dashboards & Go Viral (internally)
Miroslav Varga
Martech specialist, Escape Ltd.
Topics:
Google Ads mistakes I don't like to talk about Math pitfalls in Martech
Samantha "Venia" Logan
Online Community Architect / Consultant, SociallyConstructed.Online
Topics:
Measuring Community Health: Beyond Correlation with Qualitative Data
Agata Adamiak
Director and Senior Web Analytics Consultant, Business Ahead
Topics:
Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.
Will be announcing more speakers in the coming days...
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Julius Fedorovicius
CEO and Founder, Analytics Mania
Topics:
30 Google Analytics 4 Quick Tips and Tricks
Meet Your Hosts
Chris "Mercer" Mercer
Creator of MeasurementMarketing.io
Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Julian Juenemann
Creator of MeasureSchool
Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.
What You Have To Look Forward To…
The MeasureSchool and MeasurementMarketing.io teams worked together to bring you a power-packed summit to set the stage for the new era of the measurement professional.
MeasureSummit gives you the most up to date strategies, tactics, and techniques for 2022 and beyond.
Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.
The speakers are first and foremost practitioners of the craft.
And we’ve all joined under one mission…
Helping You Grow Your Knowledge, Skills, and Business With Data-Driven Marketing!
DAY 1
September 28, 2021
Learnings and Hard Lessons After 1 Year With GA4
11AM NY/5PM Berlin
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Julius Fedorovicius (Analytics Mania)
How to Leverage Google Data Studio to Grow Your Agency
12PM NY/6PM Berlin
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Ahmad Kanani (Siavak)
The Paracetamol For Your Conversion Headache
1PM NY/7 PM Berlin
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Magda Baciu (Growth Savvy)
Measuring Content Success
2PM NY/8PM Berlin
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Dana DiTomaso (Kick Point)
Why Google Analytics is Awesome, But Not Straight Out of the Box
3PM NY/9PM Berlin
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Gerry White (Rise at Seven)
The P.I.C.A. Protocol
11AM NY/5PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)
Top Down or Ground Up? Developing Your Analytics Strategy
12PM NY/6PM Berlin
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Erin Cefaratti (Futurety)
Everything to Know About Facebook Conversions API
1PM NY/7PM Berlin
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Stockton Fisher (Greater Than Marketing)
The Power of Emotion: How to Create Experiences People Actually Want to Convert To
2PM NY/8PM Berlin
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Talia Wolf (Getuplift)
Retailer Digital Analytics: Getting the Fundamentals Right 3PM NY/9PM Berlin
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Peter O'Neill (ZHS Orchards)
DAY 2
September 29, 2021
DAY 3
September 30, 2021
Surprising Google Ads Test Results
11AM NY/5PM Berlin]
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Miroslav Varga (Escape Ltd.)
Attribution: Theory and Practice
12PM NY/6PM Berlin]
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Mariia Bocheva (Google)
Tech Fundamentals For Aspiring Data-Driven Marketers
1PM NY/7PM Berlin]
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Khai Yong Ng (Growth PJ)
Served With A Side Of Server-side Tagging
2PM NY/8PM Berlin]
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Simo Ahava (Simmer)
In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
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Michael Loban (InfoTrust)
All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin
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Stéphane Hamel (Digital Marketing & Analytics Consultant)
Effective Data Communication Using Data Studio
12PM NY/6PM Berlin
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Michele Kiss (Analytics Demystified)
The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin
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Mikael Thuneberg (Supermetrics)
Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin
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Fred Pike (Northwoods)
Optimising for accessibility
3PM NY/9PM Berlin
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Amrdeep "Ammo" Athwal (Conversions Matter LTD)
MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin
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Julian & Mercer
DAY 4
October 1, 2021
Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!
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What participants have to say about MeasureSummit
Seriously – MeasureSummit is such an impressive thing all you organizers have created. Everything just drips and drizzles with quality.
Monday’s talks were absolutely fantastic. Every single one had something that both inspired me as well as made my day-to-day life easier.Thank you for putting this together
Thanks to all of you who volunteered and made this possible. It’s great to see the community still learning and working together in spite of the pandemic and a changing analytics landscape. Very well done!
Thanks Mercer, Julian, all of the speakers and everyone behind the scenes at MeasureSummit and congratulations on a fantastic and polished event. Thank goodness I purchased a pass because it has been difficult to fit in all of the sessions I’m interested in. To get all this for free or even for the very reasonable price of a pass is just amazing. I really appreciate everyone’s time and energy.
A huge thanks to Julian and Mercer, the panelists, and the sponsors that made this happen.
When Mercer and Julian told me earlier in the year that they’re joining forces to create an online conference, I wouldn’t have imagined that it’ll end up to become such an excellent event, full of quality content and engagement from the community. Now that it’s finished, I can only imagine how much hard work and planning has gone into running MeasureSummit.
I’m honored to have been able to make a small contribution by hosting a session and am looking forward to MesureSummit 2021.
Kudos to everyone that worked so hard to make this happen!
This has been an outstanding conference. It exceeded my expectations. I think everyone should be proud of the quality of the info. I know conferences require a lot of work, but you guys made it looks easy. Everyone should get their beverage of choice tomorrow. Many thanks.
This is by far the best summit I have participated in. I love the interactivity, the fun bells and whistles, and all the great speakers.
A huge “Thank you” to the entire team that pulled off this amazing summit, as well as to all the fantastic speakers that selflessly invested their time into presentations and answering all the questions. It is very much appreciated 🙂
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
Thank you Julian Juenemann and Chris "Mercer" Mercer for organizing this. Definitely tons of awesome content, cool community, audience engagement, etc.
Thank you for the hard work and amazing experience!
Wanted to post and say thanks for making MeasureSummit happen! Seriously, kudos to Mercer, Julian, the panelists, and sponsors for making this a reality.
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
Thanks to everyone who has worked hard to bring MeasureSummit. The speakers have been amazing. Julian and Mercer are so much fun!
And the engagement in the chat was beyond amazing. Thank you, everyone!
I gave up 3 nights of sleep but it was worthed #teameurope
Frequently Asked Questions
MeasureSummit 2020 takes place from 22nd, September, 2020 to 24th, September, 2020. This is a virtual event. All you need to do to attend is enter your name and email to get your free ticket (click the button below to claim yours now). We recommend you attend on a desktop or laptop computer for the best experience.
Your Free ticket will give you access to all speaker sessions for 24 hours.
You get 24 hours of access for each session. You can also invest in an “All-Access Pass” for lifetime access (available once you register for a Free Ticket)
To get confirmation on your registration or to request a copy of a receipt please email [email protected]
MEASURESUMMIT 2022 is Sponsored by:
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