MEASURESUMMIT

2022

October 5, 2022 - October 7, 2022

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MeasureSummit 2022

The First Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

MEASURESUMMIT 2022 is Sponsored by:

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What Is MEASURESUMMIT?

Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.

MeasureSummit 2022 Speakers

Lea Pica

Data Storytelling Advocate, Story-Driven Data
Topics:

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations

Brad Redding

Founder & CEO, Elevar

Topics:

Top 10 Tracking & Analytics Lessons for Shopify

Jim Sterne

President, Target Marketing of Santa Barbara

Topics:

Care and Feeding of Digital Analysts

Ben Collins

Founder, Collins Analytics LLC

Topics:

Google Sheets and BigQuery

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Simo Ahava

Co-founder, Simmer

Topics:

10 Years Of Google Tag Manager – Looking Back And Forward

Krista Seiden

Founder & Principle, KS Digital LLC

Topics:

Maximize your use of Google Analytics 4!

Will be announcing more speakers in the coming days...

Also featuring...

Jim Cain

Founder and Chief Innovation Officer, Napkyn Analytics
Topics:

Data's New Normal: First Party like it's 1999

Branko Kral

Co-Founder & Content Director, Chosen Data
Topics:

Feedback Loops for Snowballing Revenue from Organic Traffic

Amy Hebdon

Founder and Managing Director, Paid Search Magic
Topics:

Create persuasive data stories with Google Data Studio

JJ Reynolds

Founder & Visualization Strategist, DataStudio.VIP
Topics:

Build Your Actions Into Dashboards & Go Viral (internally)

Miroslav Varga

Martech specialist, Escape Ltd.
Topics:

Google Ads mistakes I don't like to talk about Math pitfalls in Martech

Samantha "Venia" Logan

Online Community Architect / Consultant, SociallyConstructed.Online
Topics:

Measuring Community Health: Beyond Correlation with Qualitative Data

Agata Adamiak

Director and Senior Web Analytics Consultant, Business Ahead
Topics:

Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Will be announcing more speakers in the coming days...

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topics:

30 Google Analytics 4 Quick Tips and Tricks

Meet Your Hosts

Chris "Mercer" Mercer

Creator of MeasurementMarketing.io

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

What You Have To Look Forward To…

The MeasureSchool and MeasurementMarketing.io teams worked together to bring you a power-packed summit to set the stage for the new era of the measurement professional.

MeasureSummit gives you the most up to date strategies, tactics, and techniques for 2022 and beyond.

Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.

The speakers are first and foremost practitioners of the craft.

And we’ve all joined under one mission…

Helping You Grow Your Knowledge, Skills, and  Business With Data-Driven Marketing!

What was covered during MeasureSummit 2021

Agenda

DAY 1

September 28, 2021

Julius Fedorovicius
Learnings and Hard Lessons After 1 Year With GA4
11AM NY/5PM Berlin
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Julius Fedorovicius (Analytics Mania)

How to Leverage Google Data Studio to Grow Your Agency
12PM NY/6PM Berlin
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Ahmad Kanani (Siavak)

The Paracetamol For Your Conversion Headache
1PM NY/7 PM Berlin
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Magda Baciu (Growth Savvy)

Measuring Content Success
2PM NY/8PM Berlin
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Dana DiTomaso (Kick Point)

Why Google Analytics is Awesome, But Not Straight Out of the Box
3PM NY/9PM Berlin
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Gerry White (Rise at Seven)

The P.I.C.A. Protocol
11AM NY/5PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Top Down or Ground Up? Developing Your Analytics Strategy
12PM NY/6PM Berlin
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Erin Cefaratti (Futurety)

Everything to Know About Facebook Conversions API
1PM NY/7PM Berlin
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Stockton Fisher (Greater Than Marketing)

The Power of Emotion: How to Create Experiences People Actually Want to Convert To
2PM NY/8PM Berlin
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Talia Wolf (Getuplift)

Retailer Digital Analytics: Getting the Fundamentals Right 3PM NY/9PM Berlin
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Peter O'Neill (ZHS Orchards)

DAY 2

September 29, 2021

DAY 3

September 30, 2021

Surprising Google Ads Test Results
11AM NY/5PM Berlin]
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Miroslav Varga (Escape Ltd.)

Attribution: Theory and Practice
12PM NY/6PM Berlin]
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Mariia Bocheva (Google)

Tech Fundamentals For Aspiring Data-Driven Marketers
1PM NY/7PM Berlin]
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Khai Yong Ng (Growth PJ)

Served With A Side Of Server-side Tagging
2PM NY/8PM Berlin]
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Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin]
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Michael Loban (InfoTrust)

All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin
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Stéphane Hamel (Digital Marketing & Analytics Consultant)

Effective Data Communication Using Data Studio
12PM NY/6PM Berlin
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Michele Kiss (Analytics Demystified)

The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin
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Mikael Thuneberg (Supermetrics)

Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin
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Fred Pike (Northwoods)

Optimising for accessibility
3PM NY/9PM Berlin
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Amrdeep "Ammo" Athwal (Conversions Matter LTD)

MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin
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Julian & Mercer

DAY 4

October 1, 2021

Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!

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What participants have to say about MeasureSummit

Frequently Asked Questions

MeasureSummit 2020 takes place from 22nd, September, 2020 to 24th, September, 2020. This is a virtual event. All you need to do to attend is enter your name and email to get your free ticket (click the button below to claim yours now). We recommend you attend on a desktop or laptop computer for the best experience.

Your Free ticket will give you access to all speaker sessions for 24 hours.
You get 24 hours of access for each session. You can also invest in an “All-Access Pass” for lifetime access (available once you register for a Free Ticket)
To get confirmation on your registration or to request a copy of a receipt please email [email protected]

MEASURESUMMIT 2022 is Sponsored by:

measuresummit-2022-sponsors