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MEASURESUMMIT 2022 Sponsored by:

What You Have To Look Forward To…

The MeasureSchool and MeasurementMarketing.io team has been working tirelessly to bring you a power-packed summit to set the stage for the new era of the measurement professional.

When you attend MeasureSummit you’ll literally be getting the most up to date strategies, tactics, and techniques for 2022 and beyond.

Not only will you learn more about tools (Google Analytics, Google Tag Manager and Google Data Studio), you’ll get access to proven strategies that have been battle tested in the real world.

The speakers are first and foremost practitioners of the craft.

And we’ve all joined under one mission…

Helping You Grow Your Knowledge, Skills, and  Business With Data-Driven Marketing!

Schedule is subject to change, but here's the latest…

MeasureSummit 2022

Agenda

DAY 1

October 5, 2022

How to Measure What Matters the Most: The Words
11 AM NY/5 PM Berlin
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Peep Laja (Wynter)

Julius Fedorovicius
30 Google Analytics 4 Quick Tips and Tricks
12 PM NY/6 PM Berlin
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Julius Fedorovicius (Analytics Mania)

Privacy Regulations:
What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

What’s on the Horizon, How to Prepare
1 PM NY/7 PM Berlin
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Jodi Daniels (Red Clover Advisors)

Controversies in Privacy & Consent
2 PM NY/8 PM Berlin
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Zach Randall (ListenLayer)

Maximize your use of Google Analytics 4!
3 PM NY/9 PM Berlin
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Krista Seiden (KS Digital LLC)

Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
11 AM NY/5 PM Berlin
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Lea Pica (Leapica.com / Story-Driven Data)

Google Sheets and BigQuery
12 PM NY/6 PM Berlin
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Ben Collins (Collins Analytics LLC)

Top 10 Tracking & Analytics Lessons on eCommerce Stores
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Top 10 Tracking & Analytics Lessons for Shopify
1 PM NY/7 PM Berlin
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Brad Redding (Elevar)

Data Literacy for Marketers – The Data Impact
2 PM NY/8 PM Berlin
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Mechie Nkengla (Data Products LLC)

Charles_personal-photo
GA4 Tips & Tricks
3 PM NY/9 PM Berlin
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Charles Farina (Adswerve)

DAY 2

October 6, 2022

DAY 3

October 7, 2022

Data as a Product: Getting the business to buy into data
11 AM NY/5 PM Berlin
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Moe Kiss (Canva)

Jeff-Sauer
The GA4 Process Toolbox
12 PM NY/6 PM Berlin
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Jeff Sauer (Data Driven U)

Mining the customer journey of your web user
1 PM NY/7 PM Berlin
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Naomi Smulders (Online Dialogue)

10 Years Of Google Tag Manager – Looking Back And Forward
2 PM NY/8 PM Berlin
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Simo Ahava (Simmer)

Closing Party!
3 PM NY/9 PM Berlin
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Julian & Mercer

MeasureSummit 2021

Agenda

DAY 1

September 28, 2021

Julius Fedorovicius
Learnings and Hard Lessons After 1 Year With GA4
11AM NY/5PM Berlin

Julius Fedorovicius (Analytics Mania)

How to Leverage Google Data Studio to Grow Your Agency
12PM NY/6PM Berlin

Ahmad Kanani (Siavak)

The Paracetamol For Your Conversion Headache
1PM NY/7PM Berlin

Magda Baciu (Growth Savvy)

Measuring Email Deliverability in the Time of Apple Open Pixel Manipulation
1PM NY/7PM Berlin

Chris Lang (Inbox Leader)

Measuring Content Success
2PM NY/8PM Berlin

Dana DiTomaso (Kick Point)

Why Google Analytics is Awesome, But Not Straight Out of the Box
3PM NY/9PM Berlin

Gerry White (Rise at Seven)

The P.I.C.A. Protocol
11AM NY/5PM Berlin

Lea Pica (Leapica.com / Story-Driven Data)

Top Down or Ground Up? Developing Your Analytics Strategy
12PM NY/6PM Berlin

Erin Cefaratti (Futurety)

Everything to Know About Facebook Conversions API
1PM NY/7PM Berlin

Stockton Fisher (Greater Than Marketing)

The Power of Emotion: How to Create Experiences People Actually Want to Convert To
2PM NY/8PM Berlin

Talia Wolf (Getuplift)

Answers & Solutions: When Do You Need Each and Why
3PM NY/9PM Berlin

Peter O'Neill (ZHS Orchards)

DAY 2

September 29, 2021

DAY 3

September 30, 2021

Surprising Google Ads Test Results…
11AM NY/5PM Berlin

Miroslav Varga (Escape Ltd.)

Attribution: Theory and Practice
12PM NY/6PM Berlin

Mariia Bocheva (Google)

Tech Fundamentals For Aspiring Data-Driven Marketers
1PM NY/7PM Berlin

Khai Yong Ng (Growth PJ)

Served With A Side Of Server-side Tagging
2PM NY/8PM Berlin

Simo Ahava (Simmer)

In a Privacy-Centric World, It's Time for Marketers to Have a "Great Reset"
3PM NY/9PM Berlin

Michael Loban (InfoTrust)

All the World is Made of Faith, and Trust, and Pixie Dust
11AM NY/5PM Berlin

Stéphane Hamel (Digital Marketing & Analytics Consultant)

Effective Data Communication Using Data Studio
12PM NY/6PM Berlin

Michele Kiss (Analytics Demystified)

The Future of Marketing Measurement: How to Win in a World of Data
1PM NY/7PM Berlin

Mikael Thuneberg (Supermetrics)

Tracking Micro-Conversions in GA4
2PM NY/8PM Berlin

Fred Pike (Northwoods)

Optimising for accessibility
3PM NY/9PM Berlin

Amrdeep "Ammo" Atwal (Conversions Matter LTD)

MeasureSummit 2021 Recap & Closing
4PM NY/10PM Berlin

Julian & Mercer

DAY 4

October 1, 2021

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MEASURESUMMIT 2022 Sponsored by: