Best of MeasureSummit featuring -

Dana DiTomaso

From MeasureSummit 2021:
"Measuring Content Success"

Topic Description:

Pageviews are an imperfect measure of content success, but sometimes we end up relying on them because what else is there?

In this talk, Dana will supply you with more options to help you build a measurement toolkit for content, using Google Analytics, Google Tag Manager, and Google Data Studio.

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