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Moe Kiss (2022)

Marketing Data Lead, Canva

Data as a Product: getting the business to buy into data

What has kept Moe up at night is thinking about how the data team add value to the business and whether that is communicated well. Moe shares her experience in shifting the team from answering tickets in an endless Jira queue, to scaling for recurring problems through a data product approach. She discusses how we need to shift the way we think about value and move from data as a service to building data products that serve multiple business users. Moe will cover the first steps, the gotchas and how to test this approach in your business.

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