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Mechie Nkengle (2022)

Chief Data Strategist, Data Products LLC

Data Literacy for Marketers - The Data Impact

Most marketers believe in the importance of data and are familiar with leveraging it to inform strategies, measure campaign success, and improve their understanding of customers. Nevertheless, many face challenges in their ability to understand, use, and communicate data within context. There's a required level of data literacy for effective marketing. With data literacy predicted to become the most important driver of business success over the next few years, it is imperative as a marketer to be on the forefront of this. We will discuss what data literacy is, why it matters and most importantly how to begin crafting your data literacy journey as a marketer.

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