Look Beyond Analytics to Get Insights to Optimize

Topic Description:

Every team wants to improve, optimize, reach goals, to grow. Every team also has a massive pile of ideas on what to work on next. Prioritization is the key to success, ensuring they work on stuff with a high chance of making an impact.

As an analyst, you should deliver the insights that feed the prioritization. Did you know that analytics is just a tiny part of those insights? In this talk, I'll show you the best sources to analyze to develop insights that optimize your prioritization.

Who is Ton Wesseling?

I help organizations to become more successful by adopting a solid experimentation and validation approach.

I've been working in this industry for over 20 years and still love it. Experimentation brings answers and joy; it's a key driver for growth.

In this field of work, I've started agencies, websites and tools, wrote lots of articles, and created training courses and events.

My main love never changed to something other than the actual work itself, and I've now happily consulted over 50 organizations in 10 different countries.

Eat, sleep, experiment, repeat.

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MeasureSummit 2023

Connect with Ton on:
LinkedIn | Website

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter