We will discuss how good measurement such as only tracking what you need, data maps, and a real understanding of what you are tracking sets you up to be more compliant and how it does so.
I will also touch on how some regulations can be tackle from a measurement perspective. This talk will be referencing GDPR as well as US privacy regulations.
Siobhan Solberg, protector of privacy and marketing consultant, is the founder of Raze and host of the Marketing Unf*cked podcast.
She stops privacy from fucking with company growth. Empowering marketing and data teams with the strategies they need to scale ethically, sustainably, and with respect for their customers.
With over a decade in optimization and measurement, Siobhan knows a thing or two about growth and created the course on personalization for CXL. She’s also known to rock a stage and has shared her knowledge at conferences such as Superweek, delivering harsh truths with characteristic candor.
When not pushing the boundaries of privacy and marketing, Siobhan loves to test her own physical limits. And can often be found cold water swimming and training for her next Ironman. Or building lego, because that shit is hard (but satisfying as hell).
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.