Discover how to quickly and easily leverage your data to boost your Ecommerce business in this highly practical presentation. Attendees will gain immediate value through:
1. High-Potential Optimization Opportunities: Learn how to identify areas within GA4 (and beyond) that offer the greatest potential for growth and improvement.
2. Five Essential Optimization Questions: Explore the key questions every Ecommerce marketer should ask about their data during the analysis process.
3. Actionable Recommendations: Receive specific, easy-to-implement suggestions to capitalize on commonly identified opportunities and drive your Ecommerce success.
Scott has over 30 years of professional experience in various marketing, analytics, data visualization, and consulting roles.
In addition to his client-facing responsibilities, he also leads the optimization team to deliver insights-driven Conversion Optimization & Data Visualization solutions to D2C Ecommerce brands worldwide.
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.