Topic:
GTAG within GTM - WTF! The what, why and how!
Topic Description:
Review of recent change in GTM with overview of Google`s Big picture. Working examples and use case and mistakes to avoid.
Who is Philip Pearce?
Over the past 23+ years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions.
He has founded two successful digital marketing agencies and currently is the Founder and Analytics Director of MeasureMinds, a specialist digital analytics agency.
MeasureSummit 2022 Speakers
Who Else Is Speaking at MeasureSummit 2023?!?
Topics:
Lights, Camera, Inaction? The Hollywood Storytelling Secrets You Aren’t Using in your Data Presentations
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30 Google Analytics 4 Quick Tips and Tricks
Founder & CEO, Elevar
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Top 10 Tracking & Analytics Lessons on eCommerce Stores
Top 10 Tracking & Analytics Lessons for Shopify
CEO & Privacy Consultant, Red Clover Advisors
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Measuring Community Health: Beyond Correlation with Qualitative Data
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Topic:
"Google Sheets and BigQuery"
Topic Description:
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Who is Ben Collins?
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.