Reports in GA4 and BigQuery

Topic Description:

In this speech I will dig up concrete best practices, real case study and solutions to solve practical problems we faced during implementations for our major customers.

Who is Matteo Zambon?

Co-Founder and CTO of Tag Manager Italia, a consulting and training company specializing in tracking and digital analytics, Matteo Zambon is an internationally renowned digital analyst, an official Beta Tester of Google Tag Manager and Alpha Tester of Google Analytics 4.

In 2022 he was the first Italian ever to receive two international awards in digital analytics: the “Golden Punchcard Prize” for the software “Tag Chef” as the best digital analytics application, and the Quanties Awards – the “Oscars” of digital analytics – for the “Top Analytics Educator” category.

Matteo was the first Italian professional to publish guides, tutorials, educational courses and books about the functioning and the correct use of Google Tag Manager and Google Analytics as fundamental tools for every web marketing professional and business owner.

His educational books on Google Tag Manager (“Google Tag Manager For Beginners”, published in 2020 and updated in 2021) and Google Analytics 4 (“Google Analytics 4 For Beginners” published early in June 2022) are considered digital analytics best-seller books, with more than 6.000 readers just in Italy.

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"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter