Enhancing Google Analytics 4

Topic Description:

Now more than ever, Google Analytics 4 requires a lot of customization to make it work for you. 

In this talk, Julius will share a bunch of useful tips how can you customize and improve Google Analytics 4.

Who is Julius Fedorovicius?

Julius is the founder of where he uses blog posts, videos and online courses to teach digital marketers and analysts how to get the most out of Google Tag Manager and Google Analytics 4. 

He is also a founder of GTM/GA4 communities on Facebook, has spoken at various events such as MeasureCamp, Web Analytics Wednesday, and is always looking for new ways to help you excel at GA4 and GTM.

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MeasureSummit 2023

Connect with Julius on:
LinkedIn | Twitter | Facebook

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter