My move from non-tech to tech-first taught me that many things surrounding data are isolated from business needs and outcomes, even though you don’t want this to happen. When teams operate in silos and data works in isolation, so does experimentation. This inevitably leads to random acts of marketing and chaotic reporting (Mercer Quote).
Rather than siloing teams, data should unify them—even if they have totally different KPIs. For instance, marketing teams look at lead generation, engagement and visibility, while product teams focus on retention and acquisition. In short, if everyone has a separate way of tracking and collecting data, this also means that everyone is looking at different things. Let's talk about how we can solve that.
I've been in digital marketing for 13 years. I've done everything besides SEO, but in the end I decided to stick to digital analytics and experimentation.
I'm a content creator, I started Standard Deviation Podcast in May 2022 and ran it on my own until 2023 when I started doing it with Simo Ahava.
Besides that I have a blog about technical marketing where I'm sharing old and new learnings from this crazy field: juliana-jackson.com
You can catch me at almost all analytics events around Europe, either speaking or hanging out with a bunch of nerds just like myself.
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.