Plan to Action: Measure and Improve Every Time

Topic Description:

Discover how to leverage Looker Studio, GA4, AdSpend, CRM, and other data sources to unlock the potential of your organization's data.

In less than 20 minutes a week action takers can have the “full story” at their fingertips, learn how to visualize your future success by consolidating all your data in one place.

We will dive into building a dynamic data collection structure that empowers you to answer any question using a wide range of tools. While the focus will be on GA4, the techniques discussed can be applied to any measurement tool, from GA4 to hit counters and everything in between.

Many companies face challenges when relying on their measurement departments to guide conversations, as it often takes time.

By implementing this framework, you can tap into the power of various measurement tools, enabling your organization to move faster and further. Join us to discover how to accelerate your success through effective data utilization.

Who is JJ Reynolds?

JJ has worked alongside 1MM Startups, Multi-Billion dollar companies & everything in between.

He currently manages the team at Mediauthentic which pride themselves on providing clients a true marketing data partner they can rely on and trust.

With experience in media buying, PPC, and advanced custom solutions, JJ is able to see the whole picture and take a predictive approach, answering the clients ‘next questions’ in initial implementations. The goal is always delivering meaningful visualizations that anyone can take action on.

JJ’s down-to-earth humor compels clients and colleagues to laugh while they learn, which, considering his long-lasting partnerships with countless clients, seems to be one of the secret keys to breaking down data silos within organizations. Nothing brings a team together and encourages productive collaboration like a good laugh & non technical jargon.

When not speaking or talking with the team, JJ can be found mountain biking in the scenic hills surrounding Lake Tahoe or working remotely from various coffee shops, carefully crafting his next blog post.

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MeasureSummit 2023

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter