What Does Generative AI Mean for Marketing Analytics?

Topic Description:

Yes ChatGPT is cool. Yes, GPT 5 and then 6 will send shockwaves around the world. But what does it mean for analytics in general and marketing analytics in particular? How about creating new insights and solutions that manual analysis can't? How about improving accuracy, efficiency, and scalability? 

Jim starts with a description of Large Language Models that even your mother can understand and then dives into how Generative AI requires you to change of your thought processes, how Generative AI will empower your stakeholders, and what skills will be needed as we take the biggest technology leap since the advent of the Internet.

Who is Jim Sterne?

Jim Sterne sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. 

He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of AI and ML to marketers.

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MeasureSummit 2023

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter