5 Measurement Mistakes that Sabotage Your Success, and What to Do Instead

Topic Description:

A good measurement program can transform your organization and impact, but there are 5 mistakes that can derail your efforts. 

Unlock the secrets of the “C.R.I.S.P. Reporting Framework” to get these 5 things right, every time.

Who is Jeremy Parkin?

Jeremy heads up the media insights group at Agility PR Solutions where he helps some of the world's biggest brands to make sense of their media coverage and demonstrate their impact with tailor-made media insights reports. 

He has over 10 years of experience working at the intersection of communications, marketing, and analytics, and holds a Master’s degree in Media Studies from Concordia University as well as professional certifications in Data-Driven Marketing and Data Science & Machine Learning from Cornell and MIT respectively.

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MeasureSummit 2023

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter