Customer data - What it takes to go from theory to production

Topic Description:

How do you go from a customer data use case to something that actually makes it to production? 

During this talk we'll go over the different steps, we'll explain the user story canvas, share operational/technical tricks, and touch upon pitfalls we've encountered while working with some of the biggest brands in the world. 

Forget about 200 page McKinsey decks. Welcome to the world of actual operations.

Who is Glenn Vanderlinden?

Glenn has been working in analytics for over a decade. With Human37 he embarked on a journey to help organisations leverage their customer data in a way that actually drives results for their business. 

How? By making the data work for the actual customer. 

Glenn is a self-proclaimed geek and autodidact who's only skill is relentless curiosity.

Sign Up to Get Updates and your Free Ticket for

MeasureSummit 2023

Connect with Glenn on:

Play Video

MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter