The traditional UTM approach just isn't cutting it anymore – it's time-consuming and often leads to inaccurate data which leads to bad decisions and a suboptimal marketing ROI.
This presentation aims to solve these problems by introducing The Modern UTM Strategy that saves time and streamlines tracking and data analysis. I'll show you how to leverage dynamic identifiers (IDs) generated by ad platforms to create consistent, easily analyzable, and scalable UTMs, thus freeing up your time and enhancing your campaign optimization efforts. So, if you're ready to reclaim your valuable time and improve your marketing ROI, let’s dive into this comprehensive guide on the modern UTM strategy.
Hi there! I'm the founder of Systematik, a data consulting company in Montreal dedicated to helping e-commerce businesses unlock the true potential of their data. As a retired professional poker player with over $2 million in career profit, I've mastered the art of leveraging data to make informed decisions, both at the poker table and in the business world.
My background in mathematics from the Université du Québec à Montréal has equipped me with the skills needed to dive deep into complex data sets and extract actionable insights. I'm a firm believer that data is worthless unless it's used to drive growth and improvements – which is why I'm committed to being my clients' secret weapon in the ever-evolving e-commerce landscape.
At Systematik, my team and I pride ourselves on being detail-oriented and results-driven. Our mission is to transform data into dollars for our clients, ensuring they stay ahead of the curve in an increasingly competitive market.
Outside of work, I enjoy sharpening my strategic thinking skills by playing chess and analyzing games. The challenge of anticipating my opponent's next move and developing a winning strategy keeps me on my toes – much like navigating the world of data analytics.
You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.
Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.
Ben will also use Connected Sheets to bring data from BigQuery into Sheets.
Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.
Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.
Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.
Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.