Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting

Topic Description:

In this session, Christie Osborne will show how a ‘Less is More' strategy to reporting improves client satisfaction and retention, all while managing scope creep. Her pared-down approach to data capture and reporting can help analysts (and even account managers) get marketing results faster, keep clients satisfied, and expand the amount and length of your retainers.

Attendees will learn

* Effective strategies to persuade clients to focus on a limited set of meaningful metrics.
* How to structure discovery and reporting conversations to maximize client involvement without inviting scope creep.
* Innovative ways to reach additional decision makers and stakeholders, even when you don't have direct access.
* Using campaign failures and mistakes to deepen client trust, including handling the challenging reporting aspects gracefully and professionally.
* How to scaffold your reporting cadence to increase the length of retainers and naturally upsell your client.

Who is Christie Osborne?

Christie Osborne is the owner and founder of Mountainside Media, a data-driven marketing agency, specializing in ads, analytics and voice-of-customer research. She and her team help small to mid sized businesses and marketing agencies develop scalable marketing strategies that resonate with audiences and drive inquiries and sales.
As an educator, Christie offers audiences simple and intuitive ways to get them off the marketing hamster wheel and on the path to sustainable marketing success. She frequents the national and international conference circuit at NACE, Catersource and IMEX, Frankfurt. She is also a regular contributor to industry publications, including Special Events Magazine and Be Sage Consulting.

When she’s not running ads, building dashboards, or conducting customer research, you can find her skiing, mountain biking or hiking with her three Australian Shepards.

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter