In this session, Christie Osborne will show how a ‘Less is More' strategy to reporting improves client satisfaction and retention, all while managing scope creep. Her pared-down approach to data capture and reporting can help analysts (and even account managers) get marketing results faster, keep clients satisfied, and expand the amount and length of your retainers.

Attendees will learn

* Effective strategies to persuade clients to focus on a limited set of meaningful metrics.
* How to structure discovery and reporting conversations to maximize client involvement without inviting scope creep.
* Innovative ways to reach additional decision makers and stakeholders, even when you don't have direct access.
* Using campaign failures and mistakes to deepen client trust, including handling the challenging reporting aspects gracefully and professionally.
* How to scaffold your reporting cadence to increase the length of retainers and naturally upsell your client.