Closed loop attribution for b2b or Customer Journey Analysis

Topic Description:

Closed loop attribution: In the new world where measurement and data is asked for everything, the traditional marketing model of generating leads no longer satisfies the boss. Instead, questions start with if the leads are marketing and/or sales qualified. And of most import, do these leads generate business and revenue. This is the brass ring and if it were easy, everyone would have it. But it can be done. Discover the first steps to take you on this journey.

Customer Journey Analysis: How do my website visitors engage and navigate my site? What tools exist for this and how can I best leverage them?

Who is Charles Ro?

Charles Ro brings 20 years of experience in data and analytics. In addition to marketing analytics, his diverse background includes finance and data management. 

The connection between marketing and sales involves classic data integration, which while highly technical, also very much includes the toughest X-factor of them all: people intersecting with technology. A problem-solver at heart, Charles finds closed loop attribution a complex, irritating, fun puzzle to assemble. Charles’s varied interests include baseball, where he loves statistics . . . and was a part-time scout for both the Detroit Tigers and Atlanta Braves.

Sign Up to Get Updates and your Free Ticket for

MeasureSummit 2023

Connect with Charles on:

Play Video

MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter