How GA4 Attribution and Reports Really Work

Topic Description:

Google has been aggressively updating GA4 with new features and capabilities. This session will cover some of the most important changes since the previous MeasureSummit. We'll showcase live demos of how your organization can get the most out of GA4.

Who is Charles Farina?

Charles is a leading Google Marketing Platform expert with over ten years of experience in Google Analytics. He’s led hundreds of strategic discussions, implementations, and trainings for Fortune 100 companies and analytics experts worldwide. In addition, he is a community contributor for GA4 on Twitter, MeasureSlack, and the Google-certified partner forums.

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MeasureSummit 2023

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter