Data Collection Reinvented: One Implementation to Rule 'Em All

Topic Description:

There’s so much more happening before a dataLayer push. Learn how I designed an open-source implementation layer and how to measure a user's behavior in a privacy-friendly way. 

Based on only five HTML attributes you’ll learn to set up a whole tracking to connect your analytics and marketing tools.

Who is Alexander Kirtzel?

I grew up with Google Analytics and fell in love with the idea of data-driven discussions & decisions until I learned about the importance of data quality and questioned everything.

After doing dozens of tracking implementations, I started working on a new approach to bypass common pitfalls, gain trust in analytics data and, most importantly, automize recurring tasks. During regular nerdy sessions with friends, the entity+action event concept of the walker.js was born. 

In 2019 I co-founded the elbwalker company with the mission of simplifying tracking implementations so that more teams can make decisions based on reliable data.

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MeasureSummit 2023

Connect with Alexander on:
LinkedIn | GitHub

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MeasureSummit 2022 Speakers

Who Else Is Speaking at MeasureSummit 2023?!?

"Google Sheets and BigQuery"

Topic Description:

You'll get a look at how the Query function in Google Sheets is similar to SQL syntax and can help you learn BigQuery.

Plus, a side-by-side comparison of actions with the Query function and BigQuery equivalents.

Ben will also use Connected Sheets to bring data from BigQuery into Sheets.

Who is Ben Collins?

Ben helps individuals and businesses better understand their data and work more efficiently with Google Workspace tools.

Over 50,000 professionals from 1,000+ companies have enrolled in his training courses, including employees from PwC, Netflix, Verizon, Google, Capital One, and other Fortune 500 companies.

Google recognized Ben as a Google Developer Expert for Google Workspace Technology in 2019, one of only a handful worldwide.

Ben works primarily with Google Sheets and Apps Script and has extensive experience with Google Data Studio, Microsoft Excel, SQL, and Tableau. He previously taught data courses and workshops for General Assembly in Washington, D.C.

Connect with Ben on: LinkedIn | Twitter