MEASURESUMMIT

MeasureSummit 2024: October 9th, 10th, & 11th

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The Largest Virtual Event Dedicated to Leveraging Measurement, Data, and Analytics for Business Growth.

MEASURESUMMIT 2023 was Sponsored By:

MeasureSummit Sponsors

Previous MEASURESUMMIT Sponsors Include:

measuresummit-2022-sponsors

What Is MEASURESUMMIT?

Once again, the world’s smartest data-driven marketers and analytics experts join forces to share with you what’s new, what’s hot, and what’s working RIGHT NOW when it comes to measuring your marketing.

If you’re a marketing professional, agency owner, or entrepreneur and you want to know your numbers, the MeasureSummit is for YOU.

Curious about MeasureSummit? Here is what we covered in 2023...

Simo Ahava

Co-founder, Simmer

Topic:

Server-side tagging in 2023

SIOBHAN SOLBERG​

Founder, Raze
Consultant, Siobhan Solberg

Topic:

Privacy by Design – Your Data is a Train Wreck Without It

Venia Logan

Community Architect, SociallyConstructed.Online

Topic:

Resolving the Measurement Rift Between Community & Marketing

Julius Fedorovicius

CEO and Founder, Analytics Mania

Topic:

Enhancing Google Analytics 4

Amy Hebdon

Founder and Managing Director, Paid Search Magic

Topic:

Commanding Attention: Training Stakeholders to Act with Looker Studio

Aurélie Pols

Founder, AP&A

Topic:

Preparing for Europe's AI Act, 5 years into GDPR enforcement

Jim Sterne

President, Target Marketing

Topic:

What Does Generative AI Mean for Marketing Analytics?

Juliana Jackson

Sr. Data and Optimisation Strategist, Media Monks

Topic:

Semantic Textual Analysis (Natural Language Processing Modelling)

Christie Osborne

Owner, Mountainside Media

Topic:

Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting

Ton Wesseling

Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards

Topic:

Look Beyond Analytics to Get Insights to Optimize

Enrico Pavan

President & Analytics Director, Analytics Boosters

Topic:

GA4 + BigQuery + A.I.: The Treble of Wonders

JJ Reynolds

President, Mediauthentic

Topic:

Plan to Action: Measure and Improve Every Time

Fred Pike

Managing Director / GA & GTM Practice Lead, Northwoods

Topic:

Essential GA4 parameters for every GTM container

Phil Pearce

Founder & Analytics Director, MeasureMinds

Topic:

GTAG Within GTM – WTF! The What, Why And How!

Charles Farina

Director of Analytics, Adswerve

Topic:

Dealing with “Attribution Curveballs” in Google Analytics 4

Also Featuring Even More "On-Demand" Sessions Including...

Neil Barnes

Head of Analytics, RocketMill

Topic:

The Five Measurement Myths of Google Analytics 4

Eric Boissonneault

Founder & CEO, Systematik

Topic:

The Modern UTM Strategy

Scott Reid

Founder & Chief Optimizer, Ecommerce Optimizers

Topic:

Transform Your Data into $$! Easily Leverage Your Data to Grow Your E-com Business.

Alexander Kirtzel

Creator of walkerOS, elbwalker

Topic:

Data Collection Reinvented: One Implementation to Rule ‘Em All

Charles Ro

Director of Analytics, designory/eg+

Topic:

Customer Journey Analysis

Matteo Zambon

Co-Founder & CTO, Tag Manager Italia

Topic:

Reports in GA4 and BigQuery

Jyot Patel

Head of Product, Tagmate

Topic:

Mastering Data Analytics Debugging: Strategies and Best Practices

Shawn David

Owner/Lead Instructor, Automate To Win

Topic:

How To Use Workflow Automation and AI in Measurement

Jeremy Parkin

Manager, Data Analytics & Media Intelligence, Agility PR Solutions

Topic:

5 Measurement Mistakes that Sabotage Your Success, and What to Do Instead

Jeff Sauer

Founder and Lead Instructor, Data Driven U

Topic:

How to Freelance in the World of Data and Analytics

Glenn Vanderlinden

Co-founder & lead solution architect, Human37

Topic:

Customer Data – What It Takes To Go From Theory To Production

Josh Silverbauer

Head of Analytics, From the Future

Topic:

Microsoft Clarity, Your AI Analytics Assistant

SOFIIA BYCHKOVSKA

Analytics Trainer, MeasureSchool

Topic:

Assembling Your Ultimate AI Toolkit for Measurement

SARAH BORJA

Reports and Dashboard Specialist, MeasurementMarketing.io

Topic:

Wow Your New Clients with Branded GA4 Dashboards

DOUG HALL

VP Data EMEA, Media.Monks

Topic:

Deslio your assets with AI – building an LLM for the tech adjacent and C-levels

JULIE BRADE

Director of Measurement, MeasurementMarketing.io

Topic:

One Minute Dashboards – Making It Easier to Get to the ACTION

Jente De Ridder

Co-founder, Stitchd

Topic:

Tracking on Web 3.0: How Solid Will Put Data Ownership in the Consumer's Hands

MATEUSZ KREMPA

COO, Piwik PRO

Topic:

How to Marry Your Privacy Commitments with Data Analytics and Activation?

Adam Butz

Data Activation Expert, Pandata GmbH

Topic:

Strategies to Secure Your Insights Against Data Loss Through GDPR

AGATA ADAMIAK

Founder and Senior Web Analytics Consultant, Business Ahead

Topic:

Reimagining Google Analytics through Integrated Dashboards, Governance, and Audits

AHMAD KANANI

Head of Analytics, Looker Studio Instructor, Siavak

Topic:

AI-Boosted Data Processing and Visualization with BigQuery & Looker Studio

BRAD REDDING

Founder & CEO, Elevar

Topic:

Data Collection on Shopify: The New World of Pixels & APIs

Ameet Wadhwani

Product Manager, Analytics Canvas

Topic:

How To Transition Your Reporting From UA To GA4

Balazs Vajna

Head of Marketing Science, MarketingLens

Topic:

Data Science and Machine Learning Approaches for E-Commerce

MANISHA MISTRY

Instructor, MeasurementMarketing.io

Topic:

Data Mix and Mingle: Your Strategy to Understanding Data Joins

STOCKTON FISHER

Lead Instructor, Better Than Data

Topic:

Coolio Things To Do With BigQuery and Server-Side GTM

ABHIJIT NAGENDRANATH

Senior Director, Position²

Topic:

The evolving marketing function as it grapples with Artificial Intelligence and Revenue Impact Marketing!

BRIAN MASSEY

Conversion Scientist, Conversion Sciences

Topic:

How to manage experimenters in your organization

Claus Grand Bang

Associate Professor, Dania Academy

Topic:

Data-Driven Decision-Making in Business

Scott Konopasek

Head of Measurement & Media Strategy, Mint Measure

Topic:

Getting Started with Attribution for Any Stage of Company

Matthias Kraaz

COO, Windsor.ai

Topic:

Streaming Ad and Analytics Data to BigQuery

zach randall

Founder, ListenLayer

Topic:

Generative AI in Marketing

Agata Adamiak

Director and Senior Web Analytics Consultant, Business Ahead
Topics:

Your team should find valuable insights in Google Analytics in minutes, not hours. Here’s how.

Will be announcing more speakers in the coming days...

MEASURESUMMIT 2023 was Sponsored By:

MeasureSummit Sponsors

Meet Your MeasureSummit Hosts

Chris "Mercer" Mercer

Creator of MeasurementMarketing.io

Mercer is considered an authority in helping marketers know their numbers in an easy-to-understand manner…. Apart from training people how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.

Julian Juenemann

Creator of MeasureSchool

Julian learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data could influence his marketing effort and business outcomes. Going out on his own in 2013 he started to help other businesses adopt the data-driven way of Digital Marketing through his consultancy JJAnalytics. In 2015 he started the YouTube channel MeasureSchool to reach and teach this new way of marketing to other fellow Marketers. With over 100k subscribers it has become the leading (video) source for many marketers to educate themselves on the data-driven way.

Schedule is subject to change, but here's the latest…

MeasureSummit 2023 Live Broadcast

Agenda

DAY 1

October 11, 2023

Dealing with “Attribution Curveballs” in GA4
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Charles Farina (Adswerve)

Essential GA4 parameters for every GTM container
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

Fred Pike (Northwoods)

Simplify to Amplify: Enhance Client Retention Through Streamlined Reporting
1 PM NY/7 PM Berlin
👉 Add to Calendar📆+

Christie Osborne (Mountainside Media)

GTAG Within GTM - WTF! The What, Why And How!
2 PM NY/8 PM Berlin
👉 Add to Calendar📆+

Phil Pearce (MeasureMinds)

Semantic Textual Analysis (Natural Language Processing Modelling)
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Juliana Jackson (Media Monks)

Screenshot 2023-08-15 at 09.54.05
Preparing for Europe's AI Act, 5 years into GDPR enforcement
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Aurélie Pols (AP&A)

Look Beyond Analytics to Get Insights to Optimize
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

Ton Wesseling (Online Dialogue, Conversion Hotel, and The Experimentation Culture Awards)

Commanding Attention: Training Stakeholders to Act with Looker Studio
1 PM NY/7 PM Berlin
👉 Add to Calendar 📆+

Amy Hebdon (Paid Search Magic)

GA4 + BigQuery + A.I.: The Treble of Wonders
2 PM NY/8 PM Berlin
👉 Add to Calendar 📆+

Enrico Pavan (Analytics Boosters)

What Does Generative AI Mean for Marketing Analytics?
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Jim Sterne (Target Marketing of Santa Barbara)

DAY 2

October 12, 2023

DAY 3

October 13, 2023

Enhancing Google Analytics 4
11 AM NY/5 PM Berlin
👉 Add to Calendar 📆+

Julius Fedorovicius (Analytics Mania)

Plan to Action: Measure and Improve Every Time
12 PM NY/6 PM Berlin
👉 Add to Calendar 📆+

JJ Reynolds (Mediauthentic)

Privacy by Design - Your Data is a Train Wreck Without It
1 PM NY/7 PM Berlin
👉 Add to Calendar 📆+

Siobhan Solberg (Raze)

Resolving the Measurement Rift Between Community & Marketing
2 PM NY/8 PM Berlin
👉 Add to Calendar📆+

Venia Logan (SociallyConstructed.Online)

Server-side tagging in 2023
3 PM NY/9 PM Berlin
👉 Add to Calendar 📆+

Simo Ahava (Simmer)

Join some of the top experts in data-driven marketing and learn how to leverage data to grow your business!

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What attendees have to say about MeasureSummit

MEASURESUMMIT 2023 was Sponsored By:

MeasureSummit Sponsors

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